A2IM And Five Seven Music Announce New Marketing Initiative Today

 
(New York, NY) -- A2IM (American Association of Independent Music) has partnered with Five Seven Music, and its roster of alternative rock artists, to launch the Five Seven branded Tour Odyssey tomorrow, February 13th. Spearheaded by Five Seven Music, Tour Odyssey, which is co-headlined by The Dirty Heads and Shiny Toy Guns and features Midi Matilda and Oh No Fiasco, utilizes A2IM’s newly created template for branding independent labels with like artists. 

The template will be facilitated by A2IM’s independent music supporters that include iTunes, Amazon, Spotify, Facebook, YouTube and others - all of whose platforms will contribute to helping market and create unique content and community features for ticket buyers and connect like-minded fans. 

A2IM President, Rich Bengloff notes, “These supporters recognize the importance and large market share of the independent alternative music community (over 30%) and our community’s flexibility and willingness to embrace new technologies as reasons for being involved in this initiative. Tour Odyssey will seek to connect the dots between fans, artists, content and promoters. We hope this will be the first of many branded touring packages and is the way of the future for our independent community to connect our label members with their artists’ fans.”

As Tour Odyssey is fully rooted firmly in community and great music, it will have accompanying Five Seven Music album samplers that will be given away free with the purchase of a ticket. Five Seven samplers will also be available for purchase for $6.99 at iTunes to those who just want the sampler. Fans will continue to get more bang for their buck with special offers throughout the year and a slew of great content from all bands on the tour. Tour Odyssey includes four artists on the Five Seven roster: The Dirty Heads, Shiny Toy Guns, Midi Matilda and Oh No Fiasco; and the album samplers include tracks from the aforementioned as well as Nico Vega. Click here for a sample of the artist on Tour Odyssey and/or the sampler.

Tour Odyssey is gearing up for the first leg beginning tomorrow, February 13th and the second leg continues on April 3rd through 19th. Please see below for a list of tour dates on both the first and second legs. Tickets are on sale now for the first leg and the second leg goes on sale Friday, February 15th and can be purchased via the band’s websites.

Five Seven Music Founder and CEO, Allen Kovac says, “This is an integrated marketing concept that will make it easier for branded labels to work with promoters to increase ticket sales, especially in markets that don’t have rock or alternative radio stations. The industry needs turnkey marketing opportunities to allow for the best use of new media.”

Bengloff adds, “One of the true strengths of the independent music label community is that our label members are true brands, whether it be the Blues (Alligator), EDM (Ultra), Metal (Century Media), Reggae (VP), or a leading Alternative brand like Five Seven Music. I applaud Allen Kovac and his team at Five Seven Music for creating what we hope will be the first of many independent artist branded tours, in this case for the alternative music community and its fans.”

After its initial launch, A2IM is hopeful that our industry partners will use this template to work with other independent label members to create these turnkey marketing opportunities.

Tour Odyssey Dates:
First Leg – on sale now:
Feb 13; Dallas, TX; House of Blues
Feb 14; Little Rock, AK; Juanitas
Feb 16; Raleigh, NC; The Lincoln Theatre
Feb 17; Charlotte, NC; Fillmore Charlotte
Feb 19; Norfolk, VA; NorVa
Feb 20; Baltimore, MD; Ram's Head Live
Feb 21; Allentown, PA; Crocodile Rock
Feb 22; New York, NY; Best Buy Theatre
Feb 23; Providence, RI; Lupo's
Feb 25; Burlington, VT; Higher Ground
Feb 26; Clifton Park, NY; Upstate Concert Hall
Feb 27; Pittsburgh, PA; Carnegie Music Hall 
Feb 28; Indianapolis, IN; The Vogue
March 1; Milwaukee, WI; The Rave
March 3; Minneapolis, MN; Mill City Nights
March 4; Des Moines, IA; Wooly’s
March 5; Columbia, MO; The Blue Note
March 6; Omaha, NE; Slowdown
March 8; Ft Collins, CO; Aggie Theater
March 9; Colorado Springs, CO; The Black Sheep
Second Leg – on sale 2/15:
April 3; Tucson, AZ; The Rock
April 5; Salt Lake City, UT; The Complex
April 6; Boulder, CO; Fox Theatre
April 9; Springfield, MO; Gillioz Theatre
April 10; Chicago, IL; House of Blues
April 12; Niagara Falls, NY; Rapids Theater
April 14; Philadelphia, PA; The Trocadero
April 16; Richmond, VA; The National
April 17; Winston-Salem, NC; Ziggy's
April 18; Nashville, TN; Marathon Music Works
April 19; Baton Rouge, LA; Varsity Theatre

Five Seven Music Presents Tour Odyssey Sampler 

Track Listing:
1. The Dirty Heads – “Cabin By The Sea”
2. The Dirty Heads – “Day By Day”
3. Shiny Toy Guns – “Fading Listening”
4. Shiny Toy Guns – “Somewhere to Hide”
5. Nico Vega – “Easier”
6. Nico Vega – “We Are the Art”
7. Oh No Fiasco – “Down”
8. Oh No Fiasco – “Falling Sky”
9. Midi Matilda – “Love & the Movies”
10. Midi Matilda – “Day Dreams”

About A2IM:
A2IM is a not-for-profit trade organization serving the Independent music community as a unified voice representing a sector that comprises over 30% of the music industry's market share in the United States (and almost 40% of SoundScan digital sales). The organization represents the Independents' interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. 

A2IM is headquartered in New York City. The organization's board of directors is composed of the following: Daptone Records General Manager Cathy Bauer; Sub Pop VP of Business Affairs Eric Brown; Epitaph General Manager Dave Hansen; Yep Roc Records Co-Owner Tor Hansen; Alligator Records Founder/CEO Bruce Iglauer; The Beggars Group Founder/CEO Martin Mills; Glassnote Records General Manager Chris Scully; Naxos of America CEO Jim Selby; Tommy Boy CEO/Founder Tom Silverman; Dead Oceans/Jagjaguwar/Secretly Canadian Founder/Co-Owner Darius Van Arman; Razor & Tie COO Victor Zaraya.