(May 13, New York) — Five years after bursting onto the music scene with her explosive major-label debut “Usseewa,” 23-year-old singer Ado releases a brand-new single, “Haru Ni Mau,” a theme song for the popular Japanese romance reality show “Today, I Fell in Love” which chronicles the day-to-day lives of high school students, available on Japanese streaming platform ABEMA. 

Written specifically for the show, “Haru Ni Mau” vividly captures the emotional shift as growing feelings become impossible to hold back. With its refreshing, upbeat sound that blends bittersweet emotion and excitement, the track perfectly complements the world of the series.

Already gaining traction on social media ahead of its official release, the track has inspired around 40,000 user-generated posts – building strong buzz and anticipation for the track.

Fresh off the announcement of her inclusion in this year’s Lollapalooza lineup, Ado is poised to deliver an unforgettable performance, don’t miss her set. On May 16th, Ado will headline Zipangu, a monumental new Japanese music event presented by Goldenvoice and Cloud Nine. Taking place at Brookside at the Rose Bowl in Los Angeles, Zipangu marks a historic cultural milestone: the largest U.S. event ever devoted entirely to Japanese music and artistry. Get your tickets now here

In celebration of her 5-year anniversary and the release of her 2025 tour DVD, Ado recently partnered with Complex to host her first-ever North American pop-up experience at Complex LA. The one-weekend-only event drew overwhelming fan turnout, with attendees lining up ahead of opening and exclusive merchandise selling out within hours.

The immersive pop-up transformed the space into a “world of Ado,” featuring curated installations, a visual timeline of her career, signature blue rose displays, and interactive fan elements, including a message board for attendees. The Los Angeles-exclusive merchandise collection, featuring a Typography T-shirt, tote bag, acrylic badge, and limited-edition poster, quickly sold out due to high demand.

Due to the response, select items, including a newly announced LA-exclusive Ado Hollywood keychain, are now available online, with additional restocks planned.

Shop Ado’s Complex LA pop-up collection:https://www.complex.com/shop/artists/Ado

ABOUT ADO

A 23-year-old Utaite singer, Ado, became a mainstream name through her 2020 major label debut “Usseewa,” which sparked a social phenomenon. Ado's first album Kyougen and the album UTA'S SONGS ONE PIECE FILM RED, featuring all seven songs she performed for the film, have both dominated the charts and become long-lasting hits. She embarked on her first world tour in 2024 and made history as the first female solo artist to perform at Japan National Stadium.

As she celebrated her 5-year anniversary with her first greatest hits album Ado’s Best Adobum, Ado launched her second world tour, Ado WORLD TOUR 2025 “Hibana” Powered by Crunchyroll, the largest-scale world tour ever by a Japanese artist. Spanning five continents, the tour included 34 shows across Asia, Australia, Europe, North America, and South America, drawing approximately 500,000 fans worldwide and 25 sold-out arena dates, including Crypto.com Arena in Los Angeles and Prudential Center in Newark. The tour also broke merchandise sales records across 25 venues, marking another milestone in her global rise.

Following the tour, Ado returned to Japan for her first-ever dome tour, closing out her 5th anniversary year with major performances in Tokyo and Osaka. She is also set to perform at Nissan Stadium in July 2026.

ADO ON THE WEB

·Instagram: https://www.instagram.com/ado_staff_official/

·X: https://twitter.com/ado1024imokenp

·YouTube: https://www.youtube.com/c/Ado1024

·TikTok: https://www.tiktok.com/@ado1024osenbei

·Universal Music Japan: https://www.universal-music.co.jp/ado/

·Profile: https://cloud9pro.co.jp/artist/profile/ado/

For more information on Ado please reach out to Alena Joyiens at Shore Fire Media