AJR’s Adam Met Announces Climate And Social Advocacy Book Amplify: How To Use The Power Of Connection To Engage, Take Action, And Build A Better World 

PRE-ORDER THE BOOK HERE

MONDAY, JANUARY 27 (NEW YORK, NY) - Today, musician from the multi-platinum band AJR, climate advocate, educator and TIME Earth Award recipient Adam Met announced his debut book, AMPLIFY: How to Use the Power of Connection to Engage, Take Action, and Build a Better World is due out on June 3rd via Harmony Books, a division of Penguin Random House. The book is a blueprint for boosting activism and building support for the causes you care about using fan-building tactics from the music industry and featuring the voices of today’s most passionate change-makers. AMPLIFY includes a foreword by Congressman Maxwell Frost, the first Gen-Z member of the US House of Representatives. You can pre-order the book HERE.

Met holds a Ph.D. in human rights and sustainable development and is the founder and executive director of Planet Reimagined, which trains and engages the climate leaders of the future using media and entertainment platforms along with strategic advocacy to mobilize climate action. He also is a professor at Columbia University, where he uses his expertise to teach about climate policy and campaigning.

“People are feeling overwhelmed, worried, and fearful that our efforts to create a better world haven’t worked,” Met shared. “AMPLIFY offers a fresh perspective — a slate of proven strategies inspired by cultural icons like Taylor Swift and BTS — about building new kinds of movements and empowering individuals to find their space to make a real, tangible difference.”

From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if the causes you cared about—from the fight to protect the planet to campaigns promoting global health, gun reform, or LGBTQIA+ rights—had the same fervent support as your favorite artists. AMPLIFY’s innovative toolkit will help you find your voice and maximize your impact in the world of social progress to create the change you want to see. 

Met has firsthand experience growing an impassioned audience for an indie-pop band that formed in a family living room and is now selling out arenas across the country. With award-winning journalist Heather Landy, he shows how fan-building tactics from the music industry can build up movements in exciting, innovative ways. AMPLIFY demonstrates ways to smartly attract passionate supporters (i.e. fans) using the tactics of engagement, collaboration, and authentic connection, to inspire people to carry your message to the world and spur others to action.

The book also shares strategies from today’s most effective organizers, engagers, and audience builders, and includes interviews with Andrew Yang (former US presidential candidate), David Hogg (March for Our Lives co-founder), Christiana Figueres (Paris Agreement architect), Sue Doster (NYC Pride executive director), Glenn Beck (conservative commentator), Jim Gaffigan(comedian), and Bill Nye (scientist and entertainer), among others.

Last fall, Met was honored with the prestigious TIME Earth Award, which recognizes individuals influencing the future of the planet through their work on climate justice, awareness, and activism. Adam joins an exclusive group of Earth Award recipients, including Jane Fonda and John Kerry. You can read his profile HERE and watch his acceptance speech HERE.

Adam is a regular commentator on climate issues for CNN, and his climate advocacy work has been featured in outlets including The New York Times, The Wall Street Journal, Rolling Stone, The Hollywood Reporter and NPR Weekend Edition, which recently profiled Adam in a piece about his effective climate advocacy campaign - listen HERE.  

ABOUT ADAM MET

Adam Met, Ph.D., seamlessly transitions between roles as a musician, educator, and advocate. As the bassist in the multi-platinum band AJR, he has played for millions of fans worldwide. He is the co-founder and executive director of the climate research and advocacy nonprofit Planet Reimagined and teaches about climate campaigning and policy at Columbia University.

ABOUT HEATHER LANDY

Heather Landy is a senior editor at Bloomberg News and a former executive editor of Quartz. Her reporting also has appeared in publications including The Washington Post, The New York Times, and The Fort Worth Star-Telegram, where she earned a Gerald Loeb Award for beat reporting.