Alan Jackson Headlines Fastest Growing Music Festival in the South

New York, NY -- Born of a spirit of community following 2011's EF-4 and EF-5 tornadoes that devastated the greater Birmingham/Huntsville, Alabama areas, Rock The South has become the fastest growing music festival in the South, over doubling its attendance in just two years.

Celebrating it's fourth year in Cullman, AL - midway between Birmingham and Huntsville - the June 19-20 event lineup features Alan Jackson, Brantley Gilbert, Sara Evans, Blackberry Smoke, Eric Paslay, Jon Pardi, Travis Tritt, Tyler Farr, Corey Smith, Chris Weaver Band, Big Smo, Downsouth and Dee Jay Silver.

To date, Rock The South has given back over $150,000 to local charities. With Pepsi as this year's title sponsor, it will continue to aid local organizations, grow economic development and provide a unique festival experience.

"We saw what was going on in Cullman and wanted to support their efforts of recovery and awareness," says Laura Kate Lindsey, Community Engagement & Marketing Events Manager at Pepsi/Buffalo Rock Company. "The spirit of these communities is something Pepsi shares, and we proudly join Rock The South as it continues its incredible outreach."

"Every year this event serves as a reminder that together we can overcome and rebuild - and that we're doing it together," says artist Sara Evans, wife of co-founder Jay Barker. "Seeing everyone come together on an annual basis shows just how strong the people of this region are. Having the support of artists like Alan Jackson and Brantley Gilbert, and Pepsi as a title sponsor this year, are incredible additions to Rock The South and to our community."

Early-bird rates for General Admission, Platinum and VIP packages are currently available until Thurs., Apr. 30. For tickets, lodging, vendors and more, please visit rockthesouth.com and follow the festival on its socials here:

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