17 December, 2019Print
At Will Media Celebrates 2019 With New Podcast Launches, Award Winning Shows, And Revenue Growth
(New York, NY) - At Will Media wraps 2019 with a number of new series launches and award winning podcasts. Founded by CEO Will Malnati in 2016, At Will Media continues to be a leading independently-owned company in the podcasting industry with a focus on original scripted and branded podcasts. The company experienced a 100% revenue growth and tripled in staff size in 2019.
2019 saw the launch of Why Am I Telling You This (The Clinton Foundation) hosted by former President Bill Clinton and Chelsea Clinton and found itself #1 in Education on the Apple Podcasts charts. At Will Media also created and released the satirical original scripted comedy podcast series 14 Days With Felicity. The 14 part podcast series is co-produced by film company Animal Kingdom and presented by comedy network Forever Dog and follows the fictional tale of America’s favorite desperate housewife Felicity Huffman as she serves her prison sentence for her role in the 2019 College Admissions Scandal. It is #1 in Comedy Fiction and is one of the top 5 Fiction shows on the Apple Podcasts charts this Fall.
In December, At Will Media co-produced and packaged the branded series Friends and Family with Bleacher Report's ‘B/R Kicks’ brand and Chinatown Market, the streetwear line launched by DIY designer Mike Cherman in 2016. The series also features a video component which explores the stories and artistry of streetwear, the influencers it resonates with, and the designers who create it.
In 2019 At Will Media’s popular short form podcast series, Morgan Stanley's Thoughts on the Market also won two Marcom Platinum Awards in the categories of: Digital Media/Web Element and Podcast and Video/Audio. The series was also nominated for a Digiday "Audio Campaign of the Year" award. At Will Media also received a 2019 iHeart Radio Podcast Award nomination for its beauty podcast Fat Mascara.
Malnati explains, “As the podcast industry continues to grow, we are right at the forefront of it, creating new exciting brand partnerships while introducing the world to new must-listen originals. I couldn’t be more proud of the dynamic team here who have all worked tirelessly to make At WIll Media one of a few go-to production companies in the space.”
“At Will Media has been my go-to podcast production company for years. They are the best at what they do in terms of creativity, strategy, and quality,” adds Ed Romaine, CMO of Bleacher Report.
“The team at At Will Media was professional and efficient, highly creative and collaborative. We're very much looking forward to working with them on future audio projects,” comments Josh Cohen, Partner, Animal Kingdom.
About Will Malnati
Will Malnati serves as CEO and Executive Producer at At Will Media, where he oversees a mission to create exceptional media that reaches audiences at every level. Over the years he has developed strategic partnerships with industry leaders like Amazon, Netflix, Viacom, and Morgan Stanley. After graduating from Cornell University, he started his creative career at Matt Damon and Ben Affleck’s production company before going on to build famed hospitality brands CATCH and TORO, earning him a spot on Forbes’ and Zagat’s 30 under 30. Will is a frequent guest lecturer USC’s School of Dramatic Arts where he guest lectures for the class How to Make a Hit Podcast to the next generation of visionary media-makers. In 2019, Malnati was featured in Crain’s NY, Fast Company, Cheddar TV, Digital Trends, WWD, Biz Journals, and more.
About At Will Media
At Will Media is an award-winning, full-service media production company with offices in Manhattan and Los Angeles. With decades of combined experience in storytelling and sound design, we set the pace for the podcast industry as a partner for branded content and hub for successful and critically acclaimed originals. Partners include Amazon, Bleacher Report, Netflix, GQ, Hearst, Morgan Stanley, Animal Kingdom Films, Town & Country, Viacom, The Clinton Foundation, and 1 Hotels.