9 September, 2015Print
Collings Guitars Goes With D'Addario's NYXL Strings For Exclusive Partnership
D'Addario, the world's largest maker of instrument strings, has announced a partnership with Collings Guitars of Austin, Texas that will see the prominent instrument maker exclusively use D'Addario's NYXL strings on their electric guitars.
Introduced last year, D'Addario's NYXL strings feature a newly engineered, break-resistant, high-carbon steel core and plain steel alloy that is designed to deliver a whole new level of freedom, confidence, and power to guitar players at all levels. They are D'Addario's strongest strings ever made. NYXL strings provide more strength, and up to 131% greater tuning stability when compared to traditional nickel wound sets.
Collings Guitars has been owned and operated by Bill Collings in Austin, Texas for over 30 years. In that time, the premium guitar builder has attracted the likes of Zac Brown, Brandi Carlile and Keith Urban to use their products. Collings currently manufactures 65 varieties of stringed instruments, including acoustic, electric and archtop guitars, as well as mandolins and ukuleles.
"We've been using D'Addario strings for decades and never had any reason not to." Said Bill Collings of the exclusive partnership. "In fact, I really admire the fact that they are always working on improving their processes and equipment just to make a better string....for me."
D'Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under several product divisions: D'Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D'Addario Woodwinds, and D'Addario/Planet Waves Accessories. A family-owned and operated business with roots dating back to the 17th century and 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota's Lean manufacturing principles. D'Addario musical accessories are distributed in 120 countries, serve more than 3,000 U.S. retailers, all major e-commerce sites, and are the preferred choice of professional and serious amateur musicians worldwide including Dave Matthews, Sheryl Crow, Lenny Kravitz + more.
http://shorefire.com/client/daddario
For more information please contact Chris Taillie (ctaillie@shorefire.com), Max Lefkowitz (mlefkowitz@shorefire.com) or Matt Hanks (mhanks@shorefire.com) at Shore Fire Media, 718 522 7171.