Genni Announces Strategic Investment Partnership With Low And Slow Snacks

Download High-Res Image HERE.

Genni, the marketing technology platform shaping the future of brand engagement through cultural insights, best-in-class technology, and data analytics strategy, announces a new partnership with Low and Slow Snacks, the Texas-founded company delivering authentically smoked BBQ cheese puffs to snack lovers everywhere. 

Genni has already helped Low and Slow Snacks reach more than 100 million impressions in just one year, partnering with food creators to maximize product visibility through reaction videos paired with paid advertising, driving consumers directly to TikTok Shop and increasing D2C sales by 600%. With this new partnership, Genni will continue to scale Low and Slow Snacks into a category leader in the snack space on TikTok Shop by activating additional affiliate creator partnerships, deploying strategic paid advertising, and helping Low and Slow Snacks overcome logistical constraints including distribution and customer care.

“This is what the next generation of brand partnerships should look like,” says Genni CEO and Co-Founder Johnny Cloherty. “Genni isn’t simply providing agency services to Low and Slow. This partnership creates a deeper level of alignment between Genni and Low and Slow. We are investing our resources, expertise and equity alongside the company. That shared stake gives us the freedom to think bigger, move faster and bring our very best capabilities to the table as we work together to turn Low and Slow into a category-defining brand.”

“TikTok shop is the ultimate discovery platform for new brands, and Low and Slow has seen tremendous success since launching on the platform with Genni’s help less than 12 months ago,” adds Low and Slow Snacks CEO and Co-Founder Jared Drinkwater. “We couldn’t be more excited to take our partnership with Genni to the next level, and to showcase our unique smoked snacks to the millions of BBQ and cheese puff fans engaging on TikTok every day. Given how many brands Genni gets pitched each year, the fact they picked us for such a deep investment of time and resources means a lot.”

Through creator marketing, Genni helps brands like Low and Slow Snacks connect vision with execution through tools including Genni’s “Creators on Demand” marketing software and its creator tool integrated into the iOS app, which offers free monitoring & analysis software, creator challenge features, clipping campaigns, and more.

Low and Slow Snacks brings the flavor of authentic Texas barbecue to the cheese puff aisle, smoking every batch low and slow before it's rubbed with bold, craveable seasonings. The brand's current lineup includes:

• Hickory Smoked BBQ Rub Cheese Puffs
• Hickory Smoked Jalapeño Rub Cheese Puffs
• Hickory Smoked Texas Queso Cheese Puffs
• Hickory Smoked Cinnamon Sugar Puffs

Two additional flavors are in development and are set to launch later this year.

Low and Slow Snacks is available in more than 8,000 retail locations nationwide, including Walmart and Kroger, with 7-Eleven locations across Texas launching soon. The brand also has a growing footprint in home and hardware retailers, including HomeGoods, TJ Maxx, Marshalls, The Home Depot, Tractor Supply, and Ace Hardware, as well as regional convenience and grocery chains such as Yesway/Allsup's, Refuel, Fareway, and Hy-Vee.

Follow Genni online:

Website | Press Page | Instagram

Follow Low and Slow Snacks online:

Website | Instagram | Facebook | X

# # #

ABOUT GENNI:

Genni is a marketing technology platform with a managed services division.

Genni is a leading force in modern marketing, powered by a team of specialists who are passionate about shaping the future of brand engagement. With a deep understanding of digital trends and consumer behavior, we craft campaigns that drive real impact and lasting connections.

We redefine creator marketing by blending cultural insights, best-in-class technology, and data analytics to drive real impact. Our innovative platform creates a thriving ecosystem where marketers and creators collaborate effortlessly, ensuring brands stay ahead of cultural trends. With our finger on the pulse of social media and emerging experiences, we make it easy to engage audiences today while shaping the conversations of tomorrow.

ABOUT LOW AND SLOW SNACKS:

Founded in Texas, Low & Slow Snacks is the first brand to authentically smoke cheese puffs over real hickory wood using a true low-and-slow BBQ process. Built on the belief that real barbecue is defined by wood and smoke — not sauce — the company is bringing Texas pit-style craftsmanship to the modern snack aisle. Opening a bag of Low and Slow snacks smells like walking into your favorite BBQ joint or opening the hood to your backyard smoker, an experience impossible to get from seasoning alone.