eSports And Music Stars Come Together For Grammy Music Education Coalition Twitch Stream To Make Music Matter | Shore Fire Media

GRAMMY Music Education CoalitionClient Information

12 November, 2019Print

eSports And Music Stars Come Together For Grammy Music Education Coalition Twitch “Stream To Make Music Matter”

Debut Twitch Stream to fund the expansion of K-12 public school music education programs

The GRAMMY Music Education Coalition strives to help music education become a gateway to bridging the gap to improve access for all. To help bridge this gap, the GRAMMY Music Education Coalition has partnered with Morgan Stanley Sports & Entertainment Group and Columbia Records, the first major record label to create a Twitch Studio, to bring this one of a kind event to life. 

The "Stream to Make Music Matter” is a live-streamed event intended to drive awareness of the need to support music education in under-served public schools. On Tuesday, November 12th at 6pm ET viewers will be able to interact and donate to fund the expansion of music education programs to the 3.8 million K-12 students in the US currently without access.  

“Stream to Make Music Matter” is an epic event that includes an all-star Fortnite squad session and interviews from a variety of guests, all in support of funding music education.

More info here: twitch.tv/grammymusiced 

The “Stream to Make Music Matter” event will include:

  • An All-Star Squad lineup led by a dynamic duo from the music and eSports space. Join The Chainsmokers’ Drew Taggart as he skydives into a Fortnite gaming session with FaZe Clan’s Nate Hill and other eSports talent! Twitch Partner LunaLyrik will be the hosts as fans have a chance to interact with Twitch and Music celebrities. 
  • The GRAMMY Award-Winning Chainsmokers have reshaped the indie, dance, and pop music landscape by churning out a streak of platinum hits. 
  • Nate Hill is a triple threat superstar in the making as a Pro Fortnite Player and member of the world’s most popular eSports team FaZe Clan, a fashion model for Ralph Lauren, Gap, and NIKE and as an aspiring singer-songwriter  
  • Donate in order to win Chances to donate and win specialty offerings from signed merchandise from Imagine Dragons and Maren Morris to special VIP concert experiences from HozierThe Chainsmokers and Joyner Lucas, as well as giveaway items including high-end streaming cameras from PTZOptics, wireless Dolby Dimension headphones, and Poly RIG 500 PRO eSports Edition headset and the BackBeat PRO 5100 True Wireless earbuds. 
  • Proceeds will go towards funding music education in underserved and underfunded public schools. Specific funding will go towards learning technologies, instructional materials and curriculum, coaching and mentoring professional development, and more.
  • Conversations with GRAMMY-nominated music producer Louis Bell and eSports host Jennifer “Narz” Vargas discussing Louis’ path to success in the music business and his perspective on music production, with a visit from hip-hop star Joyner Lucas
  • Louis Bell, the new King of Pop music production, is the man behind mega-hits like Post Malone’s “Rockstar” and “Sunflower” and “Havana” from Camila Cabello. Louis made it into an exclusive club by becoming one of only three producers in the history of Billboard to have 20 songs on the Top 100 charts simultaneously.
  • Joyner Lucas, a dedicated philanthropist, innovator, and entrepreneur just launched a groundbreaking SONY backed music app called Tully. His recent releases with other notables like Eminem and Chris Brown have received over 100 Million views on YouTube. 

 

This experience takes place on Tuesday, November 12, starting at 6 pm ET. Come witness music and eSports collide. "Stream to Make Music Matter" on a new Twitch channel created by the GRAMMY Music Education Coalition, a coalition of over 60 organizations dedicated to music education. 

Click HERE to follow GMEC on Twitch and turn on notifications to get updates when we’re live.

About GRAMMY Music Education Coalition:

The GRAMMY Music Education Coalition, formed in 2017, is a non-profit dedicated to building universal music education participation in elementary and secondary schools nationwide. It is a coalition of over 40 non-profit music education organizations and philanthropies that gathers academics, philanthropists, educators, artists and parents to work together to create dynamic, diverse communities to create and sustain music education

For more information, please contact:

Mark Satlof | msatlof@shorefire.com | 718.522.7171

Jaclyn D. Carter | jcarter@shorefire.com | 615.280.5330

Olivia Del Valle | odelvalle@shorefire.com | 615.280.5330