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This week, Heavy Duty Projects and Heavy Duty Music celebrate client, producer and songwriter Buddy Ross’ 2024 Ivor Novello Awards nomination for Best Contemporary Song (Fred again.. & Brian Eno’s “Enough”), as well as the company’s three nominations for the 2024 AMP Awards for Music & Sound: Most Effective Use of Music in a Campaign (Etsy, “Your Mission Campaign”), Best Original Song (CSAA Insurance Group, “Make It Right”) and Best Artist + Brand Collaboration (CSAA Insurance Group, “Boys No More”). Heavy Duty is also overjoyed to congratulate its Co-Founder and CCO, Ariel Rechtshaid, whose work on Vampire Weekend’s Only God Was Above Us has been met with unanimous raves and a continued streak of critical and commercial success. Co-produced by Rechtshaid, the album marks his third LP with the band, and has been hailed as “one of its best” (The New Yorker), and he can also be seen on the turntables for their performance on The Daily Show.
Additionally, Heavy Duty Projects’ latest work can currently be heard all across screens, stages and streaming platforms. The company’s Creative Director, Daniel Nigro, co-wrote and produced Chappell Roan’s just-released “Good Luck, Babe!” and other new tracks for Olivia Rodrigo’s GUTS (spilled). Heavy Duty staff composer Amanda Yamate was announced to co-score upcoming PBS docu-series Hope in the Water, while the Heavy Duty Trailers division remixed Gary Clark Jr.’s “This Is Who We Are” and Mumford & Sons’ “Good People” for TNT Sports and the NCAA’s March Madness Final Four. All of this on top of original music for Expedia Group’s first campaign as Netflix’s inaugural global advertising partnership, original music for Coca-Cola and Ogilvy’s global “Recycle Me” campaign, original music and supervision for Tropicana and Cramer-Krasselt’s “The Juice That Starts It All,” original music for Smirnoff’s Smash Vodka Soda and Lincoln’s 2024 Nautilus Hybrid launch, an original score and sound design for Deloitte Digital and NYU Langone Health, custom cover songs for PetSmart and Deutsch LA, music supervision for Team Milk/Vox Media’s Running Sucks series, and a reimagined rendition of merengue hit “Suavemente” for Total by Verizon’s Super Bowl spot, directed by Fred Armisen and created by Ogilvy.
From original compositions to artist collaborations, music supervision, covers & remixes, final mix + sound design and beyond, each piece of work has demonstrated why Variety says that “world-building and creating a sonic universe before and behind a moving image is what Ariel Rechtshaid’s Heavy Duty Projects does best.” Heavy Duty Projects also began 2024 with a presence at Sundance Film Festival (Ponyboi), as well as contributions to winners and nominees at this year’s GRAMMY, GLAAD, Clio, Emmy Awards and Golden Globes, including Netflix’s BEEF, Disney+’s The Muppets Mayhem and more, as well as the Miley Cyrus, Travis Scott and Drake albums that featured songwriting and production from the roster at sister company and publishing house, Heavy Duty Music.
As Heavy Duty Projects continues to create work that “pulls on consumer heartstrings” (The Hustle), has helped “revive the marketing jingle” (Marketing Brew), and offers new opportunities to rising artists, Heavy Duty Music has been landing writers and producers on new releases from Blu DeTiger, Brent Faiyaz, DIIV, Kid Cudi, Kim Gordon, Lorde, Noga Erez, The Voidz and more. Read Heavy Duty Music Founding Partner & CEO Joshua Kessler’s interview with Billboard – discussing a new slate of signings, meeting songwriters’ needs, and building long, lucrative careers – and hear Heavy Duty’s latest credits in the playlist HERE.
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