On today’s episode of the New Music Business with Ari Herstand, the entrepreneur, musician, educator and author of the Amazon best-seller “How To Make It in the New Music Business” sat down with Tracy Patrick Chan, head of music at Twitch. In their conversation, Chan uncovered never-before-revealed information: 

Twitch streamers are making $50,000+ per year with just 183 fans on the video livestreaming service. 

Listen to the full conversation: https://aristake.com/nmb/ 

Additional takeaways from the episode include:

• Since the beginning of quarantine, independent musicians have taken to Twitch to broadcast their music, connect with fans and profit off livestreams. 
• As of October 2020, artists who were making over $50,000 on the platform were doing it from an average of 183 viewers.
• During their conversation, Herstand pressed Chan on rights issues and the licenses Twitch covers for musical copyrights. 
• Chan explained why Twitch feels they are supporting the music industry and how the music industry’s takedown notices and major record label demands tend to lean in the favor of labels rather than musicians. 
• Overall, the dialogue is a hopeful look at the ways music and tech can work together in harmony based on mutual respect. 

More on Herstand and the New Music Business podcast here: https://shorefire.com/releases/entry/new-music-business-podcast-with-ari-herstand-returns-for-new-season 

ABOUT ARI HERSTAND

Described by Forbes as “the poster child of DIY music,” LA based Ari Herstand is an entrepreneur, musician, best-selling author, educator, advocate and authority on how to succeed as an independent musician. He has collaborated with acts like Cake, Thirty Seconds to Mars and Ben Folds, and his music has appeared in TV shows, commercials and films. Recently, he co-founded the UnCancelled Music Festival, which Rolling Stone called “the most recent — and one of the larger — of the online music events that have sparked up since COVID-19 put a temporary hold on the live music industry,” as well as advocacy group Independent Music Professionals United (IMPU), where Ari helped write and pass the amendment to get the music industry an exemption under the “gig worker” law AB5. At the helm of his blog Ari’s Take, Ari empowers musicians through the Ari’s Take Academy online music business school and the New Music Business podcast. 

ARI HERSTAND ON THE WEB

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https://aristake.com/