Immersive Media Pioneer Justin Bolognino Returns As Experience Director Of Hulaween’s Spirit Lake 2025

Wednesday, May 14, 2025 — Justin Bolognino, the renowned immersive media pioneer and Experience Director of Hulaween’s Spirit Lake, the festival’s acclaimed multi-sensory art and performance experience, returns for his third year and unveils 2025’s theme: “The Radiant Veil: The Dance of Light and Shadow.”

Taking place October 30 through November 2, 2025, at the Spirit of the Suwannee Music Park in Live Oak, Florida, Spirit Lake offers festival-goers the opportunity to step into a fully realized artistic environment unlike any other.

In 2025, the grounds will transform into a living canvas where light and shadow intertwine, guiding festival-goers through a surreal landscape where the seen and unseen entangle.

Standalone interactive light and shadow installations will evolve from tranquil, sculptural daytime works into fully augmented, illuminated environments at night. Visitors can expect audio-reactive installations that pulse with the music from the Spirit Lake stage and participatory art spaces dissolving the traditional boundary between artist and audience.

A new entry, AV Light Experience, will transition from a static display to a volumetric, audio-reactive light and shadow spectacle that responds to the rhythms of the Spirit Lake stage and becomes a beacon when the stage rests.

The iconic lakeside audiovisual show will return in what promises to be its biggest and best form yet, featuring newly commissioned works that blend projection art, environmental design, and dynamic storytelling. This year’s experience will immerse audiences in a flowing narrative of light and shadow across the water.

“Going into our third year with Spirit Lake, we’re looking to push the experience even further into new, uncharted territory,” Bolognino said. “We’re most thrilled to tease this infinite dance of shadow and light into existence!” 

Artists are invited to submit proposals for Spirit Lake’s 2025 installations from May 14 to June 31 HERE.

As the founder and CEO of an immersive experience company, META, Bolognino continues to redefine what is possible in experiential festival art, pushing the boundaries of storytelling, technology, and community engagement while shaping Spirit Lake into one of North America’s leading immersive art environments.

This year’s Suwannee Hulaween lineup features performances from ILLENIUM, Goose, Zeds Dead, Anderson .Paak’s DJ Pee .Wee, The String Cheese Incident, The Disco Biscuits, Parcels, and many more.

ABOUT JUSTIN BOLOGNINO:

Justin Bolognino is an artist, entrepreneur and multidisciplinary “Synchronicity Architect,” pioneering immersive experiences that fuse philosophy, technology, real-time design, and human connection. As the founder of META, he crafts multi-sensory storytelling for brands like Spotify, Google, and Samsung, collaborating with artists from St. Vincent to Skrillex. His visionary work—spanning festivals like Coachella and SXSW, Arcadia Earth, and Brooklyn Bowl—redefines experiential design. Rooted in creativity, consciousness, and innovation, Bolognino’s projects transform digital and physical spaces into transcendent experiences, shaping the future of immersive media. Silent G Farms, Bolognino’s luxury creative retreat compound in the Catskills, hosts musicians, artists, wellness, and corporate retreats. He lives in Westport, CT, with his wife, acclaimed designer Elizabeth Bolognino, and their three children.

CONNECT WITH JUSTIN BOLOGNINO:

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ABOUT SUWANEE HULUWEEN:

Suwannee Hulaween is one of the country’s last truly independent, large-scale music festivals, returning each fall to its beloved home at Spirit of the Suwannee Music Park in Live Oak, Florida. Since its inception in 2013, Hulaween has evolved into a premier cross-genre, Halloween-themed music and camping experience, known for curating an adventurous blend of electronic, jam, indie, bluegrass, funk, soul, and hip-hop. Anchored by festival founders The String Cheese Incident, the event has played host to over a decade’s worth of legendary performances from some of the most forward-thinking acts in modern music. Hulaween is also home to Spirit Lake, one of the most celebrated immersive art experiences in the American festival landscape. Featuring mind-bending projection mapping, interactive installations, and performances from multidisciplinary artists, Spirit Lake is a transformative playground where art and music collide. With its commitment to artistic expression, genre fluidity, and community-driven ethos, Hulaween continues to stand apart as a singular destination in the modern festival circuit.