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Photo Credit: Colin Defenbau from NTWRK
This year marks a decade of Instacart delivering on their mission to create a world where everyone has access to the food they love and more time to enjoy it together. In celebration of where they’ve been and where they’re headed next, today they’re excited to announce a first-ever collaboration with renowned designer Anwar Carrots, founder of the coveted Peas and Carrots streetwear fashion and accessories brand. The limited edition capsule collection celebrates Instacart and Anwar’s shared affinity for the carrot icon and will be sold exclusively on NTWRK, the premier North American livestream shopping platform for Gen Z and millennials, during an August 5 episode featuring Anwar on the NTWRK app.
The four-piece capsule collection is designed for summer time fun, and includes an on-the-go tote bag, water bottle, long sleeve tee-shirt, and bucket hat, each designed by Anwar. Only a limited quantity of 100 will be available for purchase in the U.S. via NTWRK. In honor of Anwar’s Los Angeles roots, a limited number of people in the Los Angeles area will receive the collection the same day with the help of Instacart. What’s more, all proceeds from the Instacart by Anwar Carrots collection, up to $10,000, will be donated to Feeding America®, which Instacart has partnered with for nearly four years.
“Instacart and I share a love of taking care of others - for me, it’s my family,” said Anwar Carrots. “My household has run on Instacart for a long time, so it’s been a dream of mine to work with the brand and merge our love for the carrot. This special collection is an ode to all of the caretakers out there showing up and providing for their loved ones.”
Anwar Carrots is a leader in the streetwear fashion scene in Los Angeles since the debut of the Carrots by Anwar Carrots line in 2015, and continues to inspire his fans with his dynamic approach to style and creativity. During the episode, Anwar and NTWRK host Kylie Mar will show off the custom collection and discuss the last 10 years of food, culture, careers, and community.
“Instacart has become more and more of a household name over the last ten years as we’ve grown from powering the technology that enables grocery delivery to other essentials to millions of families across North America,” said Rogelio Magana, director of brand strategy at Instacart. “When we met with Anwar and the Carrots team, we knew immediately that teaming up would be a perfect way to pay homage to our shared carrot heritage and help usher in the next generation of the Instacart community. Streetwear culture drives broader youth culture and there’s no designer better suited to introduce Instacart to new audiences than Anwar.”
“We’re excited to kick off our first partnership with Instacart and celebrate 10 years of its innovative platform with this special episode and live drop from Anwar Carrots,” NTWRK CEO Aaron Levant says. “As a father, designer, entrepreneur, foodie and avid Instacart customer, Anwar’s close affinity to the brand takes this partnership to the next level, and we’re excited to bring it to the NTWRK audience.”
The Instacart by Anwar Carrots Collection will be shoppable via the NTWRK app on Friday, August 5 beginning at 11:30 a.m. PT. Download the NTWRK app and follow the brands at @instacart, @anwarcarrots, and @ntwrk.
About Anwar Carrots
Hailing from Trenton, New Jersey, Anwar Carrots in 2007 founded Peas & Carrots International, an emerging streetwear brand and creative collective. Known for his dynamic approach to aesthetic both in personal style and creative output, Anwar has become an entrepreneurial leader of the next generation of Los Angeles creatives and fashion icons of street culture and music. Always evolving, Anwar started an eponymous menswear label, "Carrots by Anwar Carrots," launched at the Scion A/V retail gallery space in March 2015.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores across more than 5,500 cities in North America on the Instacart Marketplace. Instacart makes it possible for millions of busy people and families to get the groceries they need from the retailers they love, and for more than 600,000 Instacart shoppers to earn by picking, packing and delivering orders for customers on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. For anyone interested in becoming an Instacart shopper, visit https://shoppers.instacart.com/.
About NTWRK
NTWRK is the premier North American livestream shopping platform where “entertainment meets e-commerce” (Forbes). Built on a digitally-innovative model of daily product drops, livestream shopping festivals, and exclusive partnerships with world-renowned brands and creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. The brand has captured the attention of tech and business media alike---recently winning Forbes’ “America’s Best Start-Up Employer,” a Webby Award for “Apps & Software- Shopping,” Ad Age’s “Hottest Brands,” and multiple Fast Company recognitions including “Most Innovative Companies,” and “Brands that Matter.” Under the motto “Shop, Watch, Connect” and with investors including Jimmy Iovine, Live Nation, Drake, Goldman Sachs, luxury brand Kerring and more, NTWRK provides a curated digital shopping experience that resonates with Gen-Z and millennial consumers.
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