Joji Upends Expectations With Pioneering Extravaganza Livestream | Shore Fire Media

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26 October, 2020Print

Joji Upends Expectations With Pioneering Extravaganza Livestream

Joji Upends Expectations With Pioneering Extravaganza Livestream

One-Night-Only Event Draws Stadium-Sized Audience For First Ever Performances From New Album Nectar Plus Much More

Following #1 Debut on Spotify US Albums Chart ‘Nectar’ Has Now Exceeded 1.3 Billion Streams in US


This weekend, Joji unveiled a one-night-only event that turned the concept of the live streamed concert on its ear. Directed by the artist himself, The Extravaganza served as a look inside the unbridled creative id of the “first music superstar of his kind” (Office), with debut performances of songs from Joji’s chart-topping new album NectarThe Extravaganza broke the livestream concert mold with absurdist sketches, MMA cage matches, cooking, dunk tanks, an ice sculpture and much more. Highlights from the night included Joji running on a treadmill at full speed while performing the Billboard-charting single “Run.” 

Tipped as a “hot commodity for Joji’s fanbase” (Newsweek), the hour-long special was one of the biggest paid livestream events this year and drew a stadium sized audience across three different shows. The Extravaganza was viewed in 105 countries around the world and trended on Twitter in 5 countries (#1 US Music, #2 US Overall) with over 50,000 tweets in a 24-hour period. 

Check out an Extravaganza highlight reel and behind the scenes photos HERE.

The Extravaganza is just the latest example of how Joji has defied expectations in 2020. 

Nectar, released September 25th on 88rising (distributed by 12Tone Music), debuted at #1 on Spotify’s inaugural US Weekly Top 50 Albums chart, #1 on Billboard’s Independent albums chart and #3 on the Billboard 200, nearly doubling the first-week sales of Joji’s RIAA gold-certified 2018 debut BALLADS 1. It was the most streamed new album of the week on Spotify globally and has now exceeded 1.3 billion streams in the US alone. The album also debuted at #1 in Australia and in the top five in New Zealand and Canada. 

Nectar has been praised as “a work of art and euphoria” (Ones To Watch) and Joji’s “best to date” (The Needle Drop). With assists from acknowledged icons and new trailblazers alike, including Diplo, Lil Yachty, BENEE, and Yves Tumor, Joji’s latest musical masterpiece earned his highest-ever debut on the Billboard Hot 100, with “Run,” and his national television debut on the Tonight Show with Jimmy Fallon earlier this year.



"Heartthrob music" – NPR Music

“His best to date” – The Needle Drop

“A true delight” – E! 

“A dynamic encapsulation of desire” – Teen Vogue 

 “A work of art and euphoria” - Ones To Watch

“A declaration and creative jump that eclipses what he's done in the past and shines a light on where he's headed in the future” – AllMusic

“Thumping earworms and atmospheric introspection” – Uproxx

“Sending fans into overdrive" – Highsnobiety

"Beautiful...a masterpiece" – HotNewHipHop





Joji is one of the most enthralling artists of the digital age and among the world’s top independent artists with over 5 billion streams to date. The Japan-born singer, producer, and auteur has a total vision for his work, not just in the writing and producing of his music, but across artwork, videos, and live performances as well. It’s a fully realized world that his fans can inhabit and explore—and see themselves in. “My music is not biographical,” he says, but even still, the deep, heavily shaded emotions in his songs are genuine and they speak to anyone who has ever felt stuck on the outside looking in, who knows what it means to not belong. In 2019, Joji sold-out his North America tour within minutes and performed at some of the most coveted festivals across the world, including Reading & Les in the UK and Lollapalooza.