25 September, 2020Print
Joji’s New Album Nectar Released Today On 88rising
“YOUR MAN” VIDEO OUT NOW – WATCH HERE
Today, Joji releases his highly anticipated second studio album, Nectar via 88rising and distributed by 12Tone Music. Alongside the Nectar release he has shared a new video for “Your Man,” the final song from the new eighteen-track collection.
Listen: https://88rising.lnk.to/Nectar
Nectar arrives as the follow-up to Joji’s RIAA Gold-certified full-length debut BALLADS 1, which topped the Billboard R&B / Hip-Hop Charts and has amassed 3.6B+ streams to date. The “first music superstar of his kind” (Office), Joji is back with a cinematic and contemplative work that he describes as having “a sense of urgency but calm.” Across its expansive universe of visuals and music, Nectar explores what every living being is innately drawn to and the ends they’ll go to reach it. The album lives in the in-between space where genres melt into each other — where downtempo R&B slides into invigorated pop, and alternative creeps into electronic. Executive produced and arranged by Joji, Nectar is his most ambitious project to date and an album that “far exceeds anything else we’ve heard thus far” (NYLON).
Nectar’s four pre-release tracks have garnered over 850 million streams collectively to date, with #gimmelove gaining over 4.6 billion views on TikTok, and Joji earning his highest-ever debut on the Billboard Hot 100 for “Run” and making his national television debut on the Tonight Show with Jimmy Fallon.
Making Nectar’s closing argument, “Your Man” is a falsetto-infused slow burner that depicts Joji’s sensitivity with precision, before easing into a tranquil groove accentuated by steady synths at the song’s midway point. The video for the track, directed by Jared Hogan – a frequent Joji collaborator who also directed videos for “SLOW DANCING IN THE DARK” and “Demons” – opens with a spacecraft spiraling towards earth, catapulting into a dramatic and expressive dance performance from a mysterious spaceman roaming a post-apocalyptic planet.
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