In tandem with the new video, Katya also released a DIY VR headset that almost immediately sold out on her website upon release. The video is also compatible with Oculus headsets, as well as being viewable on standard smartphones and web browsers. 

“Be Your Own Dentist” is the closing track off of Katya’s debut EP ‘Vampire Fitness’ (out via PEG Records/ADA), which debuted at #1 on the iTunes Electronic Albums Chart. Called “an experimental digital distortion” (Entertainment Weekly) that is “delightfully absurd” (BuzzFeed), and “full of as many whiplash-inducing left-turns as Katya's humor and fashion” (Billboard), the EP crackles as a maddeningly provocative collective of five absurd, fascinating, and compelling electro-pop tracks. Today’s video release for “Be Your Own Dentist” on OFFICE Magazine joins past visual drops for the songs “Come In Brazil (feat. Alaska Thunderfuck)” via Paper Magazine, and “Ding Dong! (feat. Trixie Mattel)” via Entertainment Tonight. 

Of the video for “Be Your Own Dentist”, Katya says “For the "Be Your Own Dentist" track the absolutely brilliant Jonathan Sims and his team have helped me create an immersive three dimensional dental dreamscape that will transport the viewer to a beautiful and frightening world where you will never want to go to the dentist again."

Of the project, award-winning VR director Jonathan Sims said “I wanted to give Katya fans new VR cinema that doesn't compromise on fidelity or aesthetics. “Be Your Own Dentist” is unique because it was shot with the same kind of sophisticated 3D camera that is used to create the high fidelity 3D experiences of Ready Player One and Marvel movies, but now these images have been projected into a 360 environment and integrated with beautiful CGI worlds to create an immersive and truly cinematic experience. I wanted it to feel like being inside a movie, like a movie in a theater, not a video."

Ryan Aceto, head of A&R at PEG Records adds “Working with an artist like KATYA is incredible, because she takes creative ideas to a whole new level. During a typical A&R process, I can usually see the connections from Point A to B, but with KATYA it’s an exciting Choose-Your-Own-Adventure style process. Sometimes we end up in the dungeon battling a fire-breathing dragon, sometimes we end up with lyrics in 4 languages!”