6 July, 2021Print
KOAD Surprises Fans On His Birthday With Punchy Rap Salvo “On Some Bullshit”
WATCH THE MUSIC VIDEO HERE
Today, one day after his 19th birthday, rapper/singer/songwriter/producer KOADunleashes his newest single “on some bullshit.” Co-produced with HOLLY (A$AP Rocky, Bauuer, Zhu) and mixed by Alex Tumay (Young Thug, Travis Scott, Kanye West), the surprise track is a gift for KOAD fans. An ode to Lil Wayne’s classic mixtape era, “on some bullshit” features raspy auto-tune overlaying a bouncy, 808-filled instrumental. Meanwhile, punchy verses showcase KOAD’s deft lyricism.
Alongside the single, KOAD reveals the new music video for “on some bullshit,” directed by longtime collaborator and fellow South Asian creative Ijaaz Noohu. In this visceral visual tale, KOAD comes face to face with his inner child; dancing together in KOAD’s treehouse and getting bloody as they fight for the camera's attention and wrestle their way through a suburban neighborhood. Styled in throwback hometown Lakers gear, KOAD embodies the role of Magic Johnson, while his 10-year-old “mini-me” flaunts a comically oversized Shaquille O'Neal jersey and pursues Magic with a childlike innocence and curiosity that has yet to collide with the real world. “on some bullshit” is the first proper introduction of KOAD’s treehouse, which was designed and built himself in his parents' backyard and serves as his creative haven.
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For more information on KOAD, please contact Matt Hanks (mhanks@shorefire.com), Jerome Ware (jware@shorefire.com) and Auden Su (asu@shorefire.com)
at Shore Fire Media.