18 October, 2019Print
Krewella Meditate On Loneliness And Independence With New Song & Video “Ghost”Watch The Video For “Ghost,” Directed By Lauren Dunn And Andrew Sandler
Today, Krewella release their new single “Ghost.” Like all of Krewella’s music, “Ghost” contends with complex emotions and life experiences under the veil of a dancefloor bop. It’s an exploration of the fine line between loneliness and empowered independence, seamlessly vacillating between cold, anguished and powerful while building towards a propulsive drop. Listen to “Ghost” here: https://smarturl.it/KrewellaGhost
The accompanying visuals for “Ghost” toe the line between intimacy and excess as Krewella, donning barbed-wire masks, navigate moments of vulnerability and strobe-fueled exuberance. Watch the video for “Ghost,” directed by Lauren Dunn and Andrew Sandler, here: https://smarturl.it/KrewellaGhostVideo
“A shiver of loneliness, covered by a hard impenetrable outer shell. Or a satisfying aloneness, strongly led by this strength of independence,” Krewella says of the track, which features a vocal sample of their father singing a Pakistani “Raga” chant. “That is the dance this song tiptoes between, and the line between is quite blurry.”
“We always strive to dissect our most inexplicable feelings, and this track lyrically and sonically embodies the notion of how far we’ll go to protect ourselves after catastrophe; how pain transforms us; how comforting it can be to find ourselves alone after the storm has passed,” Krewella continues. “We tapped in our good friend and producer Lucas Rego (Lookas) to lend his touch on this track, who we’ve worked previously with on our song ‘Be There’ and collaboration ‘Alarm.’”
Krewella is hard at work on a new album, but in the meantime, the sisters have lent their voices to a cause that’s close to their hearts, The Period Movement. They in a PSA promoting the cause, released earlier this week: https://smarturl.it/NATIONAL.PERIOD.DAY
The Period Movement is aimed at elevating the issue of period poverty and demanding real change to making period products more accessible for all, including ending the #TamponTax. This Saturday, the Period Movement will be arranging rallies in all 50 states to demand menstrual equity as well as call for greater access to menstrual products in schools, shelters and prisons.
Krewella will play the Metropolitan in New Orleans on Saturday, October 26th. They’ll announce 2020 tour dates soon.
MORE INFO ON KREWELLA