|
Distinct from the “Music In Action” Grant, which was announced in June and was created to support program-based community development initiatives, the Toolbox grant is exclusively designed to provide funding for the practical needs of music venues. The grant will provide each selected venue with funding ranging from $5,000 to $10,000 to support crucial areas such as ensuring compliance with regulations, enhancing accessibility for people with disabilities, and upgrading ticketing and point-of-sale systems. This financial support is geared towards empowering venues to prioritize audience experiences, foster a supportive environment for staff and talent, and unlock new avenues for revenue generation. You can read more about the “Music in Action” grant on Billboard. The nonprofit’s efforts have also been highlighted in publications including the New York Times, Variety, Brooklyn Vegan, Venues Now and more.
"We wanted to be responsive to the needs of our community and not limit our support to just creative ideas as with our 'Music in Action' Grant," said Pete Muller, Founder of Live Music Society. "Many venues require practical assistance to overcome operational challenges and continue providing quality entertainment and we believe that with the addition of the Toolbox grant we can appeal to these two distinct grant opportunities, and better cater to the unique needs of each venue and community initiative."
Notable examples of the funded venue projects are as follows. Warehouse in La Crosse, WI, will be upgrading older audio gear to enhance the concert experience for both artists and audiences. Grand Annex in San Pedro, CA, will be refreshing their brand and marketing strategy to attract a broader audience and strengthen its community presence. Skylark Cafe and Club in Seattle, WA, will be offering audio/video support to artists for their marketing and PR efforts, helping them reach a wider audience with multimedia content. Hungry Brain in Chicago, IL, will be creating a new revenue stream by opening a daytime coffee spot, providing a cozy and artistic ambiance for patrons during the day. The Falcon in Marlboro, NY, will be upgrading performance lighting to elevate production value and create captivating visual experiences for attendees. The legendary venue Maple Leaf Bar in New Orleans, LA, will be upgrading its infrastructure, and Hotel Cafe, another venue that has been instrumental in shaping the careers of many famous artists, will be incorporating technology to modernize its operations and maintain its status as a cutting-edge platform for emerging talents in Los Angeles, CA.
Live Music Society also made a significant impact at this year's National Independent Venue Association (NIVA) '23 conference and gala in Washington, D.C. last month. The nonprofit spearheaded multiple on-site activations, hosted a panel that delved into the unique challenges and triumphs of small music venues, and was presented with the NIVA Community Development Award at The Independent Awards Gala for “creating a program or initiative that improves the music, comedy, theater, and/or performing arts ecosystem in their neighborhood, community, or state.”
|
