Mandolin and Ground Control Touring Strike Exclusive Livestream Partnership

Mandolin, the tech-focused concert live streaming and music marketing platform, has signed an exclusive livestream partnership with booking agency Ground Control Touring. Following previously announced exclusive partnerships with venues such as The Ryman Auditorium and City Winery (national), Ground Control Touring is the first booking agency to exclusively partner with Mandolin to host, produce, and market select forthcoming shows from its powerhouse roster of artists.

The partnership kicked off last month with a special anniversary show from Waxahatchee and recently celebrated Ani DiFranco's Revolutionary Lovealbum release with a livestream. Upcoming shows include Current Joys, Haley Heynderickx, and more. Under the terms of the deal, Mandolin will power upcoming GCTV streams, a continuation of the series that Ground Control Touring launched in mid 2020 to provide a solution for their artists to present ticketed live and pre-recorded streaming concerts. Shows hosted on Mandolin through GCTV will not be limited to Ground Control Touring clients and will include non-GCT bands, festivals, and other partners as well.

John Chavez, Vice President at Ground Control Touring, said of the partnership “We are excited to partner with Mandolin to power our upcoming streams, bringing their best-in-class software solutions to our roster of artists and their fans worldwide.”

Mary Kay Huse, CEO of Mandolin, said: “Ground Control Touring is one of the sharpest - and, let’s be honest, coolest - agencies in music, and we’re excited to be partnering with them on our shared mission of bringing their acts’ live music goals to fruition.”

Since its founding in 2020, Mandolin has reached hundreds of thousands of fans through its live streamed and hybrid events. Grounded in the top-notch software backgrounds of its executive team (Salesforce, Uber, Ticketmaster, etc.), Mandolin features the best user experience in its field, and has become the go-to for prestigious artists (Dionne Warwick, Richard Thompson, Lucinda Williams), organizations (Tibet House US, #iVoted), venues, and now booking agencies nationwide. Check out all of Mandolin’s upcoming shows HERE.

About Mandolin

Mandolin helps artists and venues create connections with fans and prosper through the music they produce. We intentionally push the boundaries of livestream, giving artists the right tools to create content, share it widely, and then better understand how fans engage. Mandolin gives artists the ability to build a digital strategy, all while giving fans unprecedented access to the artists they love. To learn more about how Mandolin is bringing live music back to the stage, visit mandolin.com or Facebook, Instagram, or Twitter.

For more information, contact Hannah Schwartz at Shore Fire Media: hschwartz@shorefire.com

Mandolin on the Web

Facebook - https://www.facebook.com/watchmandolin

Instagram - https://www.instagram.com/watchmandolin

Twitter - https://twitter.com/mandolinlive

About Ground Control Touring

Ground Control Touring, founded in 2000 by Eric Dimenstein, is one of the largest independent booking agencies worldwide, with a team of 14 agents representing over 350 artists from offices in Brooklyn NY and Los Angeles CA.

For more information, contact John Chavez: chavez@gctv.stream

Ground Control Touring on the Web

Ground Control Touring - http://www.groundcontroltouring.com/

Facebook - https://www.facebook.com/groundcontroltouring

Twitter - @GroundControl__ / https://twitter.com/GroundControl__

Instagram - @groundcontroltouring / https://www.instagram.com/groundcontroltouring/

GCTV on the Web

GCTV: https://gctv.stream/

GCTV Twitter - @GCTVstream / https://twitter.com/GCTVstream

GCTV Instagram - @gctv.stream / https://www.instagram.com/gctv.stream/