Mandolin Live+ Gives Virtual Viewers the “Sold-Out” RockyGrass Festival Experience

The 49th Annual RockyGrass Festival is returning in-person to Lyons, Colorado, this July 23rd - July 25th, and Mandolin, the tech-focused digital fan engagement company, will be livestreaming the weekend to give at-home viewers their own festival experience. In-person tickets are sold-out, but with Mandolin’s new Live+ platform, those who can’t physically attend will still be able to get in on all the action.

2021 RockyGrass lineup here: https://bluegrass.com/rockygrass/lineup/main-stage

Virtual tickets, at Mandolin, here: https://rockygrass.mandolin.com/events/1d71a7c5-af3b-4b27-b80d-5b9a955c2113

The Rocky Grass festival is part of Mandolin’s exclusive partnership with Planet Bluegrass to take all their festivals hybrid this summer. For the fans, the hybrid show value is clear - get in on a “sold out” or far away event, get high-res replays of favorite performances, watch stages and performances you’d never be able to get back and forth between in time at a real festival. And for venues and organizers, the value is just as obvious - a solution for ticketing “sold out” shows past physical capacities, replays for sale (the best souvenirs there could be), and fan data and behavior that cannot be learned through physical events alone.

Grace Barrett of Planet Bluegrass said “We’re thrilled to be partnering with Mandolin on RockyGrass and our other festivals this summer. RockyGrass has an incredible lineup that we cannot wait to share with fans near and far.”

Mary Kay Huse, CEO of Mandolin, said “RockyGrass is going to be an awesome event for everyone attending - both at home and on the ground. With Live+, we’re making sure everyone gets a top-notch festival experience, regardless of location and if in-person tickets have sold out.”

About Mandolin

Mandolin helps artists and venues create connections with fans and prosper through the music they produce. We intentionally push the boundaries of livestream, giving artists the right tools to create content, share it widely, and then better understand how fans engage. Mandolin gives artists the ability to build a digital strategy, all while giving fans unprecedented access to the artists they love. Mandolin Live+ digitally amplifies in-person shows; turning every live fan into a digital fan, opening up opportunities only available in the virtual realm, and helping artists deepen fan relationships through data. To learn more about how Mandolin is transforming the music industry through hybrid events, visit mandolin.com or Facebook, Instagram, or Twitter.

About Planet Bluegrass

Planet Bluegrass has curated exceptional musical experiences in breathtaking Colorado environments for more than 30 years. They produce the Telluride Bluegrass Festival, RockyGrass, and The Rocky Mountain Folks Festival. The company is a leader in sustainable events, producing the world’s first 100 percent carbon neutral festival, all while cultivating a rich festival culture and community. For information please visit www.bluegrass.com.