25 May, 2021Print
Mandolin Signs Exclusive Partnerships to Livestream In-Person Summer Festivals Nationwide
Telluride Bluegrass, Rockygrass Festival, Rock MTN Folks Festival, & Lil Wayne’s UPROAR at the Torch (LA) to get the hybrid treatment
Mandolin, a major player in the growing livestream industry, has signed deals to exclusively partner with four in-person festivals across the roots, hip-hop, and indie pop genres this summer.
In a deal spanning multiple of Planet Bluegrass’ events, Mandolin will stream the Telluride Bluegrass (6/11 - 6/13, 6/17 - 6/20), Rockygrass Festival (7/23 - 7/25), and Rock MTN Folks Festival (8/6 - 8/8).
As part of its exclusive partnership with the cannabis brand GKUA, Mandolin will also stream Lil Wayne’s UPROAR at the Torch (LA, 8/13).
As in-person events return, festival organizers are turning to the hybrid format, and to Mandolin, in order to expand their audience to all, not just local, music fans, and to amplify their opportunities in terms of digital fan engagement, digital sponsorships, virtual artist meet and greets, and more.
Meghann York, CMO of Mandolin said, "As in person events start to come back, we are here to complement the experience, bringing previously untapped audience groups as well as new revenue streams.”
In February, Mandolin produced and hosted the first-ever virtual Tibet House US Benefit Concert, ft. Philip Glass, Phoebe Bridgers, Eddie Vedder, and more. When discussing her post-COVID plans for the yearly concert, Tibet House Benefit director Beata Tikos told USA Today that “because of the global reach,” they plan to continue with the hybrid format. This summer, the four festivals Mandolin is livestreaming will further prove the benefits of having a virtual component.
More information on the festivals Mandolin will be hosting this summer below:
Telluride, Colorado -- 6/11 - 6/13, 6/17 - 6/20
Lyons, Colorado - 7/23 - 7/25
Rock MTN Folks Festival
Lyons, Colorado - 8/6 - 8/8
Lil Wayne’s UPROAR at the Torch
LA, 8/13 - LA Memorial Coliseum
Mandolin helps artists and venues create connections with fans and prosper through the music they produce. We intentionally push the boundaries of livestream, giving artists the right tools to create content, share it widely, and then better understand how fans engage. Mandolin gives artists the ability to build a digital strategy, all while giving fans unprecedented access to the artists they love. To learn more about how Mandolin is bringing live music back to the stage, visit mandolin.com or Facebook, Instagram, or Twitter.
About Planet Bluegrass
For over 30 years, festival producer Planet Bluegrass has been crafting exceptional musical experiences in breathtaking Colorado environments. Set in a historic mining town deep in the San Juan Mountains of southwestern Colorado, the 10,000-person Telluride Bluegrass festival, now in its 47th year, is held the weekend nearest the Summer Solstice. Surrounded by alpine waterfalls and 14,000’ peaks, the iconic festival has been recognized as a “Local Legacy” by the US Library of Congress, and “Music Festival of the Year” by the prestigious Pollstar Awards. This marked the first time any Colorado event received one of Pollstar’s festival awards. From unique onstage collaborations and only-in-Telluride moments, to the community of “Festivarians” who make their annual pilgrimage from around the world, Telluride Bluegrass has been called “the granddaddy of the modern festival circuit” (Relix). Planet Bluegrass is a leader in “Sustainable Festivation,” producing the world’s first 100% carbon neutral festival, while cultivating a rich festival culture and community. In 2021, Planet Bluegrass will produce the 47th Annual Telluride Bluegrass Festival, 48th Annual RockyGrass Festival, and 30th Annual Folks Festival. Planet Bluegrass is one of the longest running independent festival producers in the country.
About UPROAR at The Torch / GKUA
UPROAR will be a fully immersive experience with music, dancing, art, vendors, food/beverages, celebrities and all your friends. Along with the legendary Lil Wayne himself, fans should expect an epic line-up reflecting years of Lil Wayne’s iconic collaborations and relationships in the hip-hop world. Purchase any GKUA product from a licensed dispensary in California, Colorado, Michigan or Oklahoma, and receive a ticket with a QR code to secure a VIP Virtual Pass to UPROAR at the Torch.
About GKUA Ultra Premium
Lil Wayne, artistic giant and connoisseur of cannabis, has created the ultimate cannabis brand, GKUA Ultra Premium. Lil Wayne provides inspiration to millions of people, and now he is delivering it in one more form, the best high of your life. Produced from the finest cannabis, GKUA Ultra Premium products are Lil Wayne tasted and approved. GKUA strives to inspire artists and dreamers and supports the arts through collaborations with new artists in multiple mediums. GKUA Ultra Premium products are available in select California, Michigan,Colorado and Oklahoma dispensaries. For more information about GKUA Ultra Premium products and events, visit gkua.com.
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