Masego Releases Neon-Hued Afrofuturist Video For Big Girls | Shore Fire Media

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17 September, 2019Print

Masego Releases Neon-Hued Afrofuturist Video For Big Girls

Masego Releases Neon-Hued Afrofuturist Video For “Big Girls”

​​​​​​​The stunning video for the body positivity ode sees the singer reimagining black bodies & jazz ensembles

Watch via ESSENCE

"a stunning, jazzy celebration of body positivity and beautiful black bodies" – Essence

"sultry, body-positive anthem" – NPR Music

"bass-heavy beat...pays homage to all the curvy bodies of the world" – Hypebeast 

"lush and truly one-of-a-kind" – E! Online 

"a beacon for body positivity' – CLASH

(New York, NY): Today, Masego releases a music video for body positivity anthem “Big Girls.” Directed by Maxwell Nalevansky (Anitta and J. Balvin's “Downtown,” JPEGMAFIA’s “Puff Daddy”), the effervescent, neon-lit clip presents an Afrofuturist fantasy, with Masego acting as the leader of a modern big band ensemble. The sleek new video features Masgo's signature TrapHouseJazz band, with special guest upright bassist Alissia Benveniste alongside several plus-sized models in a smoky atmosphere. Masego waxes soulful poetics about girls that “jiggle it.”

Watch/ share the video via ESSENCE:

"Big Girls" is a genre-bending romp that fuses electric R&B, reggae beats, and modern hip hop with additional vocals from Ivana of sister duo Vanjess. "I was in Nairobi, and there was a group of women that were the life of the party—I’m talkin' Lizzo energy,”says Masego on the song’s inspiration. “I asked someone who they were, and they told me 'that’s the Big Girls Crew.' So I made a song about this party I went to on the great continent and just painted a scene of this cool event, called it the Cake Club, Big Girls get in free."

The song was recently included in the official soundtrack for FIFA 20, the popular EA Games franchise's latest installment, alongside hits by GoldLink, Rosalía, Major Lazer, and more.

Read more about the "young charmer" (LA Times) via Teen Vogue:

Masego's recent NPR Music Tiny Desk session is nearing 2 million views and sees him jamming out on his saxophone and running through a selection of his best, from "Tadow"to "Queen Tings." Bringing out undeniably sensual energy while maintaining a comedic levity in the room, the multi-hyphenate proves himself a worthy disciple of his guiding inspiration, legendary Cotton Club bandleader Cab Calloway.

Watch Masego's Tiny Desk session here

It's been a year since the release of Masego's debut album 'Lady Lady' that landed on four separate Billboard charts, #4 on Top New Artist Albums Consumption, #13 on R&B Album Sales, #22 on Heatseekers Albums & #40 on R&B/ Hip Hop Album Sales charts. The 13-song collection featured collaborations with SiR, FKJ, Tiffany Gouche, Kehlani and De'Wayne Jackson. A singular talent in the musical fabric right now, Masego puts an unabashedly sultry-smooth spin on the art he creates.


Masego Upcoming 2019 U.S. Tour Dates:

9/22 — Life is Beautiful — Las Vegas, NV

9/29 — CRSSD Festival — San Diego, CA

10/5 – Austin City Limits, Weekend 1 — Austin, TX

10/12 — Austin City Limits, Weekend 2 — Austin, TX

10/13 — Afropunk Atlanta — Atlanta, GA