MILCK Shares Music Video for New Single “Power” to Benefit Somebody’s Beloved Fund

Photo Credit: Reinhardt Kenneth

Watch the Music Video HERE

Stream “Power” HERE

LOS ANGELES, Calif. (March 23, 2021) — Advocate, singer-songwriter and producer MILCK shares the new music video for her latest single “Power,” a song that exudes confidence and inner strength. The song was co-written by MILCK and co-produced by Stefan Lit (One Direction, Andy Grammer, Galantis), Ben Antelis, Clover, and Lena Leon. Currently, “Power” is featured in ABC Network’s programming for Women’s History Month, celebrating Women’s stories within their current shows. Earlier this month, MILCK attended TIME’s Women of the Year event in Los Angeles and participated in iHeartRadio’s SeeHer special alongside Alicia Keys, Maren Morris and Avril Lavigne. Watch HERE. This week she performed for the equality services company Female Quotient’s first annual global forum. See the performance HERE. 

In writing “Power,” MILCK asked herself “What if starting today, every time we look in the mirror, we say hello as if it’s the first time that we’ve met ourselves? What if we offered ourselves kindness and second chances? I decided to stop striving for the external accolades that I thought would give me power,” she says. “The true accolade is seeing my life as a gift, and honoring who I am now.”

For the video, MILCK asked fans and friends on Instagram “What words of empowerment would you write on a post-it note for yourself or a loved one?” In return, she received an outpouring of submissions and incorporated them into the set design of the video.

“Power” follows MILCK’s inspiring recent song “Steady As We Go” which was featured as part of Yes We Did! The Vital Voices of 2021 television special, which aired on OWN: Oprah Winfrey Network, shone a spotlight on the critical role women leaders play in creating a more equitable world. The event featured Hillary Rodman Clinton, Oprah Winfrey, Amanda Gorman, and many changemakers from around the globe. Throughout the release of “Power” MILCK will use her platform to bring awareness to Vital Voices in their work to stand with the women of Ukraine and uplift women leaders in the region. 

MILCK’s Somebody’s Beloved Fund, which generates resources through song proceeds, will also make a contribution to Vital Voices’ Urgent Assistance Fund and new Crisis Response Initiative. The Somebody’s Beloved Fund has directly contributed over $86,000 to its ten beneficiary organizations and has helped to facilitate the donation of nearly $100,000 of essential product, pantry items and PPE including supplies and grant funding generously provided by Procter & Gamble (P&G). In addition to generating resources for the Somebody’s Beloved Fund beneficiaries, MILCK and her team are also raising funds to create, co-create with and invest in artists to produce social justice focused work. MILCK aims to create individual and collective healing from racial and gender injustice through the power of communal creativity. For more information, please visit SomebodysBeloved.com.

This year also marks the five year anniversary of MILCK’s “Quiet," the viral sensation that became known as the unofficial anthem of the Women’s March, Billboard’s No.1 Protest Song, and a featured selection on NPR’s American Anthem Series. During the Women’s March, MILCK’s performance of “Quiet” struck a vital, communal nerve with Women around the globe who heard their voice through MILCK's. People of all backgrounds and languages were singing the song as their way to say "I will be heard, and my voice, my story, is important."

MILCK’s work is also featured in the GRAMMY Museum's new exhibit Songs of Conscience, Sounds of Freedom alongside H.E.R., Mickey Guyton, Ziggy Marley, Chuck D and more. The exhibit shines light on the role music has played in informing and empowering social consciousness throughout American history, and features artifacts from MILCK’s poignant song "I Belong," written in support of the AAPI community and #stopasianhate movement.

For more information on MILCK, visit www.milckmusic.com.

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For more information on MILCK please contact:

Shore Fire Media

Allison Elbl, aelbl@shorefire.com

Cory Councill, ccouncill@shorefire.com

Kacey Porter, kporter@shorefire.com