Nguyen Coffee Supply Announces Additional Nationwide Retail Distribution  | Shore Fire Media

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31 January, 2024Print

Nguyen Coffee Supply Announces Additional Nationwide Retail Distribution 

Trailblazing coffee brand now available in H-E-B stores

(Brooklyn, NY) January 31, 2024 -- Nguyen Coffee Supply, America's first specialty Vietnamese coffee company, continues to make its products accessible to more consumers nationwide with its recent expansion into key consumer goods retailers.   Nguyen Coffee Supply Ready-to-Drink (RTD) Vietnamese coffee products have launched in H-E-B stores.  With this launch Nguyen Coffee Supply continues to grow its retail footprint in Texas.  

Founder and CEO Sahra Nguyen said, “Texas is among our top 3 states for e-commerce customers, as well as being home to the second largest population of the Vietnamese community in America. We’re thrilled to meet our customers where they are while also growing with new fans ” 

Earlier this month, Sprouts Farmers Market launched Nguyen Coffee Supply’s Ready-to-Drink products in their Innovation Program in more than 400 stores in 23 states nationwide. This marked the first Vietnamese coffee RTD sold in Sprouts.    In 2023, Nguyen Coffee Supply catapulted its  retail expansion  with distribution announced in Whole Foods Market nationwide (also the first  the first Vietnamese coffee RTD sold in Whole Foods), Krogers’ QFC, Nugget Markets and Bristol Farms.  Nguyen Coffee Supply is available in over 1000 retail doors and also ships direct-to-customers in all 50 states and internationally to Australia, Canada, France, Germany, Ireland, Singapore, U.K. and is available D2C online on Amazon. Products are also available in restaurants and cafés in New York City, Washington D.C., Seattle, Kansas City and sold in FreshDirect, Getir, and Weee! 

Nguyen Coffee Supply is leading the way and ushering in the next wave of coffee culture rooted in uplifting the robusta coffee species and historically marginalized coffee communities around the world. Importing directly from the source and roasting in Brooklyn, New York, Nguyen Coffee Supply’s mission is to transform the coffee industry through diversity, sustainability and cultural integrity. Founded in 2018 by 1st generation entrepreneur-activist Sahra Nguyen, the company's mission is to elevate robusta coffee (the dominant coffee bean grown in Vietnam), while building a diverse and inclusive coffee culture for all.  

Nguyen Coffee Supply award winning coffee can be enjoyed in a wide array of styles including the traditional cà phê sữa đá (Vietnamese coffee with sweetened condensed milk and ice) as well as the pour over, Chemex, French press, drip, and espresso. Products include a variety of offerings from single bagged coffee beans, cold brew Ready to Drink cans to various gift sets and monthly subscriptions.  Nguyen Coffee Supply will announce new product innovations and additional retail expansions in the coming year.

Nguyen Coffee Supply will be at UNFI Show and KeHE Show (February 7-8, 2024) and Expo West 2024 (March 13-15, 2024).

Nguyen Coffee Supply and Sahra Nguyen were also named:

Fast Company Brands That Matter in the Fall of 2023 

INC Magazine Female Founders 200 List in the Spring of 2023  (she also graced the cover of this INC. Magazine issue alongside Eva Longoria and Lena Waithe)

Crain’s Emerging Leader in Diversity and Inclusion in June 2023 

Food + Wine Magazine Gamechanger (she also graced the cover of this issue 2021)

Sprudgie Awards "Outstanding Achievement in the Field of Excellence” for writing a new chapter in the story of Vietnamese coffee in America 2023.


 

“Nguyen Coffee Supply is changing the game.” — Forbes

“Nguyen’s company is pushing Vietnamese culture into the third wave coffee movement — her team helped popularize the Vietnamese-grown robusta coffee bean.” — NBC News

“Nguyen has emerged as the leading voice for Vietnamese craft coffee in the U.S.” — Los Angeles Times

“Nguyen Coffee Supply is changing the way we think about specialty coffee.” — Insider

Learn more at Nguyen Coffee Supply.

 

 

About Nguyen Coffee Supply

Nguyen Coffee Supply is the leading authority for Vietnamese coffee culture in America importing via direct trade relationships and roasting in Brooklyn, New York. Founded in 2018 by 1st generation entrepreneur-activist Sahra Nguyen, the company's mission is to elevate robusta coffee (the dominant coffee bean grown in Vietnam), while building a diverse and inclusive coffee culture for all. Expanding upon the secular trend of Asian beverages in America, like matcha and boba tea, Nguyen Coffee Supply is pioneering the next wave of beverage culture with Vietnamese coffee.