Nguyen Coffee Supply Expands Packaged Vietnamese Coffee Beans At Sprouts Farmers Markets Nationwide

Brooklyn, NY November 13, 2024 –  Nguyen Coffee Supply, America's first specialty Vietnamese coffee importer & roaster, announced today a major retail expansion with exclusive aisle displays at Sprouts Farmer's Markets nationwide.  The custom shipper will be on display at all locations and will feature Nguyen Coffee Supply’s packaged Vietnamese coffee Dark Roast Whole Beans: Hanoi, Saigon and Dalat.  Nguyen Coffee Supply's latest product release with Sprouts Farmers Market builds on its Ready To Drink Vietnamese Coffee inclusion in the Sprouts National Innovation Program, which launched in January 2024. 

This latest milestone allows Nguyen Coffee Supply to keep advancing its mission to bring Vietnamese coffee to the forefront, creating shelf space in mainstream supermarkets where it previously didn’t exist.  Since the company’s inception, Nguyen Coffee Supply and founder/CEO/head roaster Sahra Nguyen have championed the resilient robusta bean (a coffee species historically excluded from specialty coffee conversations and the dominant coffee of Vietnam).

“When we launched our Vietnamese coffee beans in 2018, we knew it wouldn’t be an easy journey. We faced  resistance due to the stigma against robusta and Vietnam’s coffee industry.  . But like the resilient robusta bean, we held firm to our mission to expand the narrative and uplift all coffee communities. Today, we’re thrilled to announce that our packaged Vietnamese coffee beans will now be available at all Sprouts Farmers Market locations nationwide – a win for the entire coffee industry, ” said Founder/CEO Sahra Nguyen. 

Since 2018, Nguyen Coffee Supply has been sustainably sourcing Vietnamese coffee beans through direct-trade relationships and roasting fresh in Brooklyn, New York. Founder, Sahra Nguyen, started roasting coffee in 2018 and personally developed all of the company’s unique roast profiles. Vietnam is the #1 robusta coffee producer in the world comprising roughly 40% of the global robusta coffee production, and yet robusta has largely been excluded from American third wave coffee culture. By innovating on robusta products (from packaged coffee to RTDs) and telling a new narrative about robusta coffee in America, Nguyen Coffee Supply continues to champion historically marginalized coffee communities globally. 

Celebrating a year of exceptional growth and retail expansions, the brand’s physical retail presence has multiplied tenfold in the last year, now spanning over 2,600+ locations nationwide across multiple retailers, with 9,300+ points of distribution (SKU x door) across their RTD and Packaged Coffee product lines.  Nguyen Coffee Supply products are available at Target, Albertsons, Whole Foods Market, Gopuff, Krogers’ QFC, H-E-B, Nugget Markets, Bristol Farms, and more. Nguyen Coffee Supply also ships direct-to-customers in all 50 states and internationally to Australia, Canada, France, Germany, Ireland, Singapore, U.K. and is available on Amazon. Products are also available in restaurants and cafés in New York City, Washington D.C., Seattle, Kansas City and sold in FreshDirect, and Weee!  

Nguyen Coffee Supply’s award winning coffee can be enjoyed in a wide array of styles including the traditional cà phê sữa đá (Vietnamese coffee with sweetened condensed milk and ice). Products include a variety of offerings from fresh roasted coffee beans, canned Vietnamese coffee, to various gift sets and monthly subscriptions. 

Learn more at Nguyen Coffee Supply.

About Nguyen Coffee Supply

Nguyen Coffee Supply is the leading authority for Vietnamese coffee culture in America importing via direct trade relationships and roasting in Brooklyn, New York. Founded in 2018 by 1st generation entrepreneur-activist Sahra Nguyen, the company's mission is to elevate robusta coffee (the dominant coffee bean grown in Vietnam) while building a diverse and inclusive coffee culture for all. Expanding upon the secular trend of Asian beverages in America, like matcha and boba tea, Nguyen Coffee Supply is pioneering the next wave of beverage culture with Vietnamese coffee. 

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