NTWRK Joins Forces With P.F. Candle Co & TikTok For Viral Food Trend Scented Candles | Shore Fire Media

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20 September, 2021Print

NTWRK Joins Forces With P.F. Candle Co & TikTok For Viral Food Trend Scented Candles

NTWRK Joins Forces With P.F. Candle Co & TikTok For Viral Food Trend Scented Candles

Whipped Coffee, Feta Pasta, Cloud Bread Candles Available For Purchase Via The NTWRK App On Sept 22nd

September 20, 2021 — NTWRK + P.F. Candle Co. will join forces to create a limited-edition collection of uniquely scented candles, inspired by some of the viral food trends that have taken over TikTok and the world by storm. 

This mouthwatering candle collection will include three 7oz candles with scents pulled from the most popular recipes on TikTok, all of which have made a name for themselves on the platform. “Whipped Coffee”, a fresh spin on coffee by creator @iamhannahcho, has notes of roasted coffee, vanilla cream and P.F.’s classic sandalwood make for a sweet and light afternoon pick-me-up, while fresh basil from the garden, ripe crushed tomatoes and evenings at home around the dinner table embody Feta Pasta’s fresh and herbal scent via dish creator @liemessaCloud Bread candle is a warm and inviting scent that smells good enough to eat, between ambery layers of marshmallow and French raspberry, reminiscent of its edible version originally brought to life by TikTok creator @linqanaaa

For a limited time only, these foodie fragrances are brought to life through a totally unique sensory experience. 

"TikTok has been a constant source of creative inspiration and connection during the past year, so we were thrilled to partner with them to bring these viral food trends to life,” says founder/Creative Director of PF Candle Co, Kristen Pumphrey. “The challenging - and fun - part for us was taking gourmand flavors and turning them into a candle you'd actually want to burn in your house." 

Retailing at $55 and free domestic shipping, the collection will be available on September 22 on the NTWRK app and online and in-store at all P.F. Candle Co locations while supplies last.

2021 continues to be a monumental year for the leading livestream shopping platform. Throughout the year, NTWRK has been making headlines for their innovative virtual shopping festivals, which Cheddar calls “the future of e-commerce.” 


P.F. Candle Co. makes quality home fragrance and great atmosphere in sunny California — independently owned and operated since 2008.


Named one of Fast Company’s Most Innovative Companies of 2021, NTWRK is the premier North American livestream shopping platform where “entertainment meets e-commerce” (Forbes). Built on a digitally-innovative model of daily product drops, virtual shopping festivals and exclusive partnerships with world-renowned brands and creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. Under the motto “Shopping At The Speed of Culture,” NTWRK provides a one-of-a-kind digital shopping experience for Gen-Z and millennial consumers. 









For more information on NTWRK, please contact ntwrk@shorefire.com.