NTWRK Presents ‘Beyond The Streets,’ First-Ever Virtual Art Fair Exceeds Expectations
ATTRACTED 250,000+ GLOBAL ATTENDEES
This past weekend (Dec 5 + 6), NTWRK, the video commerce platform that has become the go-to source for shopping and inspiration among Millennials and Gen Z, teamed up with Roger Gastman and BEYOND THE STREETS (BTS) to present the first-ever virtual edition of the renowned traveling art fair. Featuring distinguished artists including Action Bronson, Shantell Martin, Shepard Fairey and DABSMYLA, the festival was a tremendous victory for both NTWRK and BTS with over 250,000 virtual attendees. The jam-packed two day affair is a testament to NTWRK’s continued history of pushing the envelope in e-commerce and livestream shopping.
More via amNY New York Metro’s Cover Story on BEYOND THE STREETS: https://www.amny.com/things-to-do/shepard-fairey-street-art-obama/
BTS was curated by author and graffiti historian Roger Gastman with art direction from Felipe Pantone. NTWRK’s digital festival celebrating culture and design, BTS upended expectations with a lineup of 100+ artists, merchandise drops, brand collaborations and thought-provoking discussions and panels. The art fair followed on the heels of Transfer, NTWRK’s inaugural streetwear festival that took place this past August.
“Being able to pull off an event this year with this many artists and so much support was incredible,” says Roger Gastman. “Doing it on a global scale made it even more special. No avatars, no dress up, viewing rooms or gimmicks - just fast paced real life content to keep you hooked.”
Watch a preview of the festival on Spectrum LA: https://spectrumnews1.com/ca/la-west/entertainment/2020/12/04/biggest-street-art-show-in-l-a--goes-virtual
Since its inception in 2018, arts education has been a focal point of BTS. With this principle ringing truer than ever as crucial arts programs face lackluster funding and support, BTS’ digital programming gave festival attendees around the globe a unique academia-via-entertainment experience through exclusive access to artists’ studios, conversations with industry insiders and a drawing master class.
A portion of the proceeds raised at BTS will go toward a number of arts-related charities. This includes all sales from the Chroma Book, a coloring book bundle complete with features from over 30 artists and a set of BTS colored pencils, which will go toward Free Arts NYC, a non-profit that serves and empowers underserved youth through arts and mentoring programs to develop their creativity, confidence and skills to succeed.
Here are some noteworthy items from BEYOND THE STREETS:
Felipe Pantone x J Balvin, Silk Collection:
Limited Edition collection of robe, eyemask, pajama shirt, pajama pants and plates with Pantone’s SUBTRACTIVE VARIABILITY series embroidered with J Balvin’s icons.
Shepard Fairey, UNYIELDING, Yield Sign.
Limited Edition of 350, 36" Triangle on 3M5100 Reflective on Alum. 080. Signed by Shepard Fairey, 2020. Price: $350
André Saraiva, Street Sign Set:
Screen printed skate deck set of 4 . Limited Edition of 100. Comes with COA's signed by André Saraiva, 2020. Price: $650
DABSMYLA, Chinatown Hoodie:
Takashi Murakami, Floflowers:
Additional drops included Andy Warhol skate decks from The Skateroom, a hoodie and zine from New York graffiti artist CLAW Money and a Modernica chair featuring a design from Matt McCormick.
SEE THIS PAST WEEKEND’S FULL DROP SCHEDULE HERE: https://beyondthestreets.com/blogs/articles/virtual-art-fair-schedule
NTWRK is the definitive mobile-first video shopping platform that seamlessly blends entertainment and commerce, giving brands, artists, and personalities the ability to create original content and sell exclusive products to NTWRK’s global audience. The innovative model of daily exclusive product drops, live videos, engaging hosts, native purchases and social distribution creates a high energy and wide-reaching experience for partners and users. NTWRK was founded in October 2018. Additional information about NTWRK may be found at thentwrk.com | Instagram: @NTWRK | App: iOS, Android
ABOUT BEYOND THE STREETS:
BEYOND THE STREETS is a celebration of society’s most creative misfits, whose impacts are undeniable but often overlooked. By shining a much-needed light on one of contemporary culture’s most storied movements, BEYOND THE STREETS is the leading voice of, and platform for, mark makers and rule breakers everywhere.
ABOUT ROGER GASTMAN:
Roger Gastman is the founder of the 2018 and 2019 exhibitions BEYOND THE STREETS, producer of the 2010 Academy Award nominated film, Exit Through the Gift Shop, and co-curator of the largest graffiti exhibition Art In the Streets (2011) at the MoCA in Los Angeles.
NTWRK ON THE WEB
BEYOND THE STREETS ON THE WEB:
ROGER GASTMAN ON THE WEB: