21 June, 2022Print
NTWRK Teams Up With BET To Celebrate BET Awards And College Hill: Celebrity Edition’s Return To BET+
One-Of-A-Kind Letterman Jacket And Art Print/NFT Bundle Celebrating Black Excellence Available To Drop Exclusively On The NTWRK App
Leading livestream shopping platform NTWRK is teaming up with BET to release a one-of-a-kind, upscale HBCU Letterman jacket and art print/ NFT bundle in celebration of College Hill: Celebrity Edition’s return to BET+. The customizable letterman jacket and the art print/NFT bundle honor the impact HBCUs have had across communities and are inspired by legacy, destiny and pride, which is showcased throughout the designs.
For each of the three art prints, there will be a corresponding NFT, and the letterman jacket, designed by BET, is customizable, allowing anyone to add their own HBCU patch and make it their own. Promoting community and Black Excellence in tandem with the BET Awards, the drops will be available via a special drawing (opened June 20th) on the NTWRK app for $1 + shipping on June 24th (art print/ NFT bundle) and June 27th (letterman jacket).
The NTWRK x BET partnership will come to life via a special livestream shopping episode hosted by NTWRK in-studio hosts Rodney Rikai and Eutel Wallace, who will give viewers a sneak peak of the House of BET.
ABOUT COLLEGE HILL: CELEBRITY EDITION:
“COLLEGE HILL: CELEBRITY EDITION” is set to launch on BET+ Monday, June 27 with the first two episodes followed by a new episode every Thursday starting June 30. Viewers can also enjoy a special sneak peek of episode one on BET linear immediately after the “BET AWARDS” 2022. In the reimagined new season, celebrities live together and join the Historically Black Colleges and Universities (HBCU) Texas Southern University as students. Nene Leakes, Ray J, Lamar Odom, Big Freedia, Stacey Dash, DreamDoll, India Love, and Slim Thug head back to class to expand their educational horizons. The 8-episode series explores college life through a celebrity lens while showcasing the unique cultural and academic experience of HBCUs. Despite their respective fame and notoriety, each cast member is committed to focusing on their higher education as a personal challenge to prove it’s never too late. Enrolled alongside current Texas Southern University students, the cast will work towards completing a specialty certificate program to cross the graduation stage.
ABOUT BET:
BET, a subsidiary of Paramount (NASDAQ: PARAA; PARA; PARAP), is the leading provider of premium entertainment, music, news, digital and public affairs content for Black audiences worldwide. BET linear is in 125 million households and can be seen in the United States, Canada, Brazil, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is one of the most well-known Black consumer brands worldwide, with multi-platform business extensions including BET Studios, an unprecedented studio venture that offers equity ownership for Black content creators; BET+, the preeminent streaming service for the Black audience; BET Digital, including BET’s wide reaching social platforms and BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s events and experience business; and BET International, which operates BET around the globe.
ABOUT NTWRK:
NTWRK is the premier North American livestream shopping platform where “entertainment meets e-commerce” (Forbes). Built on a digitally-innovative model of daily product drops, livestream shopping festivals, and exclusive partnerships with world-renowned brands and creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. The brand has captured the attention of tech and business media alike---recently winning Forbes’ “America’s Best Start-Up Employer,” a Webby Award for “Apps & Software- Shopping,” Ad Age’s “Hottest Brands,” and multiple Fast Company recognitions including “Most Innovative Companies,” and “Brands that Matter.” Under the motto “Shop, Watch, Connect” and with investors including Jimmy Iovine, Live Nation, Drake, Goldman Sachs, luxury brand Kerring and more, NTWRK provides a curated digital shopping experience that resonates with Gen-Z and millennial consumers.
NTWRK ON THE WEB
https://shorefire.com/roster/ntwrk
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For more information on NTWRK, please contact ntwrk@shorefire.com