22 February, 2021Print
NTWRK & The Hundreds Present A Two-Day Virtual Food Festival: “Family Style To Go”Co-Hosted By Celebrity Chef Matty Matheson & Bay Area Rapper E-40
TUNE IN VIA THE NTWRK APP ON APRIL 24TH & 25TH
Hot off the success of Unboxed festival, livestream shopping platform NTWRK announces a new partnership with streetwear brand and media platform The Hundreds on virtual food festival Family Style To Go. Co-hosted by Canadian chef/TV personality Matty Matheson and rap artist/songwriter E-40, the global digital event will take place on the NTWRK app on April 24th & 25th. Family Style To Go will celebrate the intersection of cuisine and streetwear while benefiting independent restaurants affected by COVID-19.
Each action-packed episode will feature livestream shopping and entertainment curated by The Hundreds, pairing streetwear heavy-hitters with the hottest chefs, restaurants and brands from the culinary universe. From cooking demonstrations to curated virtual tasting rooms, this first-ever online edition of Family Style will harness the power of the NTWRK platform to deliver one-of-a-kind live entertainment experiences directly to consumers. A lineup of 30+ celebrated brands, designers and personalities will come together to create exclusive products with restaurants from around the globe, offering food denizens a new opportunity to support their favorite eateries negatively impacted by the upheaval caused by the pandemic.
"I’ve been friends with Bobby and Ben from The Hundreds since they started the brand over 18 years ago," says Aaron Levant, CEO of NTWRK. "Over the years, we’ve worked together on dozens of projects from collaborations, trade shows, conferences, and more. I couldn’t be more excited to continue our organic partnership and collaboration into this new digital format where we are able to merge culinary and design at the highest level."
“We're creating a new, big platform and experience where guests from all over the world can support restaurants,” says Miles Canares, director and co-founder of Family Style, “By buying some of the best restaurant merch and collaborative products that anyone's ever seen, festival attendees will do their part in supporting a great cause.”
A portion of the proceeds from Family Style To Go’s programming filled with entertainment and live merchandise drops will be donated to Independent Hospitality Coalition, which provides food and resources to communities and businesses disproportionately affected by COVID-19.