28 July, 2020Print
Oliver Tree’s ‘Ugly Is Beautiful’ Debuts At #1 On Billboard Top Rock Albums Chart And Alternative Albums Chart + Top 15 On Billboard 200Tree’s Debut LP Also Opened At #1 On iTunes & Apple Music Alternative Albums Chart + #3 Album On iTunes Overall
LISTEN TO ‘UGLY IS BEAUTIFUL’ ON ATLANTIC RECORDS: https://olivertree.lnk.to/UglyisBeautiful
After much anticipation, Oliver Tree’s debut album ‘Ugly is Beautiful’ (Atlantic Records) has debuted at #1 on both the Billboard Top Rock Albums Chart and the Billboard Alternative Albums Chart, while cinching the #14 spot on the Billboard 200. The album also opened at #5 on both the Billboard Current Album Sales and Top Album Sales charts. ‘Ugly is Beautiful’ also opened at #1 on the iTunes and Apple Music Alternative Albums Charts, and it was the #3 album on iTunes overall immediately following its release.
Listen to ‘Ugly is Beautiful’: https://olivertree.lnk.to/UglyisBeautiful
‘Ugly is Beautiful’ made impressive debuts overseas as well, making Top 40 entries in the UK (#32 on the UK OCC Albums Charts, his first UK Top 40 release), Australia (#23 on the ARIA Albums Chart), New Zealand (#28 on the NZ Official Album Chart), and Ireland (#38 on the Irish Official Album Chart).
These chart debuts follow a busy week in Oliver’s bizarre and game-changing journey of gifting the world with ‘Ugly is Beautiful.’ Not only did he break the Guinness World Record for building the world’s largest kick-scooter (which he crashed), he also partnered up with his 90’s punk heroes blink-182 for a rework of his song “Let Me Down,” which debuted at #24 on Billboard’s Hot Alternative Songs Chart. He also entered a screaming match with The Needle Drop’s Anthony Fantano on Twitch, and he was called “dense and unappetizing, like a Twinkie squashed under hot car cushions for weeks” by Pitchfork in a deliciously scathing review.
Watch the official video for album highlight “I’m Gone,” in which Oliver becomes literally engulfed in flames: https://www.youtube.com/watch?v=BLSRufOAHTQ
PRAISE FOR ‘UGLY IS BEAUTIFUL’
“Injecting humour into everything he does while offering a surrealist escape from the mundane everyday – it’s easy to see how Tree’s outlandishness has made him the digital age’s definitive rockstar.”
“With ‘Ugly is Beautiful’...the Gen-Z jester has declared his arrival onto the internet’s airwaves.”
“The trickster laureate of pop's viral era…”
“...somewhere between a meme and creative polymath.”
“‘Ugly is Beautiful’ is brimming with such nostalgia-inducing yet daring flashes of genius.”
-Ones To Watch
BUY/STREAM ‘UGLY IS BEAUTIFUL’
MORE INFO ON OLIVER TREE