Orangetheory® Fitness Welcomes to the Stage its First-Ever Chief Music Officer, DJ Steve Aoki | Shore Fire Media

Steve AokiClient Information

9 March, 2022Print

Orangetheory® Fitness Welcomes to the Stage its First-Ever Chief Music Officer, DJ Steve Aoki

Orangetheory® Fitness Welcomes to the Stage its First-Ever Chief Music Officer, DJ Steve Aoki

Partnership with Entertainment Icon Showcases the Brand’s Musical and Motivational Vision for Members Throughout 2022

 

Boca Raton, Fla., March 9, 2022 – Today, Orangetheory® Fitness announced the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO – “Chief Music Officer.” The newly created role enables Orangetheory to harness the power of music to excite and motivate its members along their fitness journeys with the guidance of a globally-recognized force in entertainment.

Music is a vital component of the Orangetheory Fitness experience, fueling the energy and motivation that helps members get in the zone to achieve their goals, and live more life. In December 2021, Orangetheory conducted a survey of more than 35,000 members to understand the role music played in their fitness routine. The survey revealed 91% of members felt music is important to their workout while 94% reported music motivates them to push themselves further.

Building on this insight, Orangetheory is collaborating with Aoki as Chief Music Officer, where he will oversee the musical vibe for Orangetheory’s global network throughout the year. In this vital role, Aoki will lend his expertise in the musical space to help the brand evolve its member experience. As CMO, Aoki will lead music advisory sessions with the Orangetheory team, provide customized musical beats for exclusive member content, and help the brand establish a Music Advisory Board to extend its commitment to members and music in the future. He will also design a custom track for the upcoming Orangetheory “More Life” advertising campaign, further amplifying the Orangetheory and Aoki relationship.

As a brand partner, Aoki will work closely with the Orangetheory fitness team to overlay heart-pumping, original setlists to serve as the soundtracks for a new eponymous workout series, “All Out with Aoki.”

“Health, science and technology are three personal passion points for me and as Chief Music Officer for Orangetheory Fitness, I’m able to put them all in play,” said Steve Aoki. “There is a strong parallel between the energy at my shows and how Orangetheory coaches light up their own classes every day – my new setlists are meant to enhance this already amazing workout.”

This series will feature 10 original workouts, led by the beats of Aoki’s scored tracks, which were created to inspire members to go “All Out” to achieve their optimal heart rate throughout the workout. The music is intended to push, motivate and engage Orangetheory Fitness members the same way Aoki energizes his audiences around the globe.

“We know the critical role music plays in the workout experience, which is why we enlisted Steve Aoki as CMO,” said Dave Long, Co-founder and Chief Executive Officer of Orangetheory Fitness. “Steve’s dedication to health and wellness coupled with his passion for science and technology makes him a natural fit. His values align perfectly with Orangetheory’s science-backed, technology-tracked workout.”

The Orangetheory and Aoki alliance began in early 2022 and will continue throughout the calendar year, including monthly drops of the new “All Out with Aoki” workouts. The series will premiere across Orangetheory Fitness studios worldwide on Saturday, March 26.

For more information on Orangetheory Fitness, visit www.orangetheory.com.

 

About Orangetheory

Orangetheory® (orangetheory.com) makes it simple to get More Life from your workout. One of the world's fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants' heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength and power to generate the "Orange Effect," whereby participants keep burning calories for up to 24 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,450 studios in all 50 U.S. states and over 25 countries. The company was ranked #60 in Inc. magazine's Fastest Growing Private Companies list and was listed as #9 on the 2020 Entrepreneur Fastest-Growing Franchise 500 list. Visit www.otffranchise.com for global franchise opportunities.

 

About Steve Aoki

Counting nearly 4 billion music streams to his name, Steve Aoki is a true visionary. Billboard described the 2x-GRAMMY-Nominated artist/DJ/producer and Dim Mak Records founder as “one of the most in-demand entertainers in the world.” As a long-time collector and "an unabashed futurist" (Fortune), Aoki has been at the forefront with his NFT collaborations, generating over $4 million with the launch of his first NFT, the Dream Catcher series. He also co-created the first blockchain-based episodic series with Dominion X, partnered with Sotheby's on their Contemporary Curated series, and recently partnered with comic book legend Todd McFarlane to create OddKey, an NFT marketplace on the Solana blockchain for comic artists to freely showcase and sell their original digital artwork. Recently Aoki launched A0K1VERSE - a new community ecosystem bridging the metaverse with the real world. It’s web3 meets web 2.0 meets IRL. Citizens of the A0K1VERSE gain unrivaled access to both on-chain and physical experiences including pre-sale NFT access and rewards, free Steve Aoki tour tickets to over hundreds of dates worldwide, free apparel, exclusive access to merch collabs with some of the world's most iconic IP, token-gated access to to A0K1VERSE-only events, and more. 

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FOR IMAGES FROM THE ORANGETHEORY x AOKI LAUNCH EVENT TODAY IN NEW YORK SEE HERE

IMAGE CAPTIONS BELOW:

 

01: 

Dave Long, left, CEO of Orangetheory Fitness, introduces world-renowned artist, DJ and producer, Steve Aoki, as Orangetheory’s first-ever Chief Music Officer at a launch event in New York City on Wednesday, March 9, 2022, as Tammie DeGrasse-Cabrera, Sr. Director of Global Marketing, and Kevin Keith, Chief Brand Officer, of Orangetheory help celebrate. (Photo by Diane Bondareff/Invision for Orangetheory Fitness/AP Images)

 

02: 

Steve Aoki, world-renowned artist, DJ and producer and newly appointed Orangetheory Fitness’ Chief Music Officer, celebrates his new role at the Orangetheory Fitness’ launch event in New York City on Wednesday, March 9, 2022. (Photo by Diane Bondareff/Invision for Orangetheory Fitness/AP Images)

 

03: 

Steve Aoki performs a curated set list live for an exclusive class at Orangetheory Fitness’ Chief Music Officer launch event in New York City on Wednesday, March 9, 2022.(Photo by Diane Bondareff/Invision for Orangetheory Fitness/AP Images)

 

04: 

Steve Aoki, world-renowned artist, DJ and producer and newly appointed Orangetheory Fitness’ Chief Music Officer, pumps up the crowd at the partnership launch event in New York City on Wednesday, March 9, 2022. (Photo by Diane Bondareff/Invision for Orangetheory Fitness/AP Images)

 

05: 

Steve Aoki, world-renowned artist, DJ and producer, performs at Orangetheory Fitness’ Chief Music Officer launch event in celebration of his new role, in New York City on Wednesday, March 9, 2022. (Photo by Diane Bondareff/Invision for Orangetheory Fitness/AP Images)

 

06: 

Steve Aoki electrifies the crowd with his signature jump during Orangetheory Fitness’ exclusive Chief Music Officer launch event in New York City on Wednesday, March 9, 2022. (Photo by Diane Bondareff/Invision for Orangetheory Fitness/AP Images)

 

07: 

Dave Long, CEO of Orangetheory Fitness, enjoys the music played by Steve Aoki, Orangetheory’s newly appointed Chief Music Officer, in New York City on Wednesday, March 9, 2022. (Photo by Diane Bondareff/Invision for Orangetheory Fitness/AP Images)

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For more information on Steve Aoki, please contact 

Allison Elbl or Rebecca Shapiro or Mike Jones or Cory Councill at Shore Fire Media