Petal’s Vibrant, Expressionist Music Video for Better Than You Out Today | Shore Fire Media

24 April, 2018Print

Petal's Vibrant, Expressionist Music Video for "Better Than You" Out Today

"uplifting fuzz-rock riffs and soaring pop melodies" - NPR Music's World Café

Petal (Kiley Lotz) has unveiled the music video for "Better Than You" from forthcoming LP 'Magic Gone' (June 15, Run For Cover). Directed by Christopher Good (Grizzly Bear, Perfume Genius, Jay Som, Margaret Glaspy), the video captures Lotz's sardonic energy towards the minutiae of the music industry captured in vibrant color tones and moods. Visually, it manifests itself as couch karaoke, suburban ennui, and an oversized version of Whac-A-Mole.

"Chris and Andriena created this zany and comical world that was both exaggerated and sprinkled with these normal moments at home where I am still performing," said Lotz. "The song is paranoia and frustration with the music industry while struggling with the love of making music, and I think the video perfectly encapsulates the feeling of having fun and also feeling like you always have to be performing in some way in this industry, even if you feel hollow inside."

Watch the video for "Better Than You" via NPR Music's World Café.

"If there's such a thing as an expressionist documentary, maybe that's what the video is, a little bit- like an expressionist documentary of its own making?" said Good of the music video. "What you see is what we had- fun, fun, fun."

Petal's new album 'Magic Gone' is out June 15 on Run For Cover, and Stereogum called the lead single "charged-up, confident and catchy" with early comparisons to 'Cerulean Salt'-era Waxahatchee.

'Magic Gone' is vitally important and cathartic, and the duality between vignettes on songs makes it a piece to be heard as a whole. Comprised of a Side A titled Tightrope Walker and Side B titled Miracle Clinger, 'Magic Gone' is a chronicle of songs that Lotz wrote before she entered recover for major depressive and panic disorders, and songs she wrote in recovery, and also covers the period of time in which Lotz came out as a queer person. In her own words, Lotz tried to channel the vigor of the likes of Queen and Nina Simone along with modern vocalists like Solange, Margaret Glaspy and Mitski.

Petal is on tour this summer with Camp Cope, full dates below.

2018 TOUR DATES w/ CAMP COPE

June 20 - Philadelphia, PA - Philamoca^

June 21 - Philadelphia, PA - Philamoca*

June 22 - Cleveland, OH - Now That's Class*

June 23 - Lansing, MI - Three Stacks Festival*

June 24 - Chicago, IL - Beat Kitchen*

June 26 - Minneapolis, MN - 7th Street Entry*

June 27 - Madison, WI - High Noon Entry*

June 29 - Denver, CO - Marquis Theatre*

June 30 - Salt Lake City, UT - Kilby Court*

July 2 - Seattle, WA - The Vera Project*

July 3 - Portland, OR - Holocene*

July 5 - San Francisco, CA - The Rickshaw Shop~

July 6 - Los Angeles, CA - Bootleg Theatre~

July 7- Santa Ana, CA - Constellation Room~

July 8 - La Jolla, CA - Che Café~

July 9 - Phoenix, AZ - Rebel Lounge~

July 11 - Dallas, TX - Club Dada~

July 12 - Austin, TX - Barracude~

July 13 - Houston, TX - White Oak Music Hall~

July 15 - Orlando, FL - Soundbar~

July 16 - Atlanta, GA - The Masquerade~

July 17 - Carrboro, NC - Cat's Cradle Back Room~

July 18 - Washington, DC - DC9~

July 19 - Asbury Park, NJ - House of Independents~

July 20 - New York, NY - Bowery Ballroom~

July 21 - Boston, MA - The Sinclair~

 

(^Slingshot Dakota in support)

(*Oceanator in support)

(~Sidney Gish in support)

For more information please contact Rebecca Shapiro, Josh Page, or Allen Nguyen at Shore Fire Media, (718) 522-7171