NYC-Based Music Strategy And Supervision Firm Premier Music Group Celebrates A Game-Changing 2020, Paves The Way For An Even Bigger Year In 2021

Highlights Included Partnership With Randall Poster, An Arf David Ogilvy Award, Supervision For ‘Tiger King’ And ‘The Queen’s Gambit,’ Syncs For T-Mobile, Calvin Klein, Lifewater, Stella Artois + More

Premier Music Group - the NYC-based preeminent music strategy and supervision firm - celebrated a number of major milestones in 2020, chief of which included the acquisition of Randall Poster’s music supervision company Search Party Music. Poster - who is known for his work with Wes Anderson and Martin Scorcese - joined forces with lifelong friend and Premier Music Group CEO Josh Deutsch to build the leading destination for music strategy, supervision, and sync. 

Premier Music Group and Search Party Music’s notable work in 2020 included Poster’s supervision of Netflix phenomena ‘Tiger King,’ ‘The Queen’s Gambit,’ and ‘Pretend It’s A City,’ The Michelle Obama Podcast, and the Tom Holland and Robert Pattinson-led ‘The Devil All The Time.’ The firm also released work for Beats By Dre, LIFEWTR, Samsung, Stella Artois, Calvin Klein, Sephora, Ford, Nissan, and Toyota, to name a few. Their supervision of the SEC Network’s “We Love It Here” spot earned silver at the ARF David Ogilvy Awards. 

See below for a list of Premier Music Group’s most notable 2020 spots.

With the acquisition of Search Party Music, Premier Music Group is poised for an impactful 2021 as they continue their leadership in the field of music for visual media and podcasts.

PREMIER MUSIC GROUP 2020 HIGHLIGHTS

ADVERTISING 

AAA Insurance

American Way

Beats By Dre

Beyond Meat

Calvin Klein

Ford

LIFEWATER

Nissan

Polestar

Reddit

Samsung

SEC 

Sephora

Stella Artois

Toyota

TV

‘Pretend It’s A City’ - Music Supervision by Randall Poster 

‘Queen’s Gambit’ - Music Supervision by Randall Poster

‘Tiger King’ - Music Supervised by Randall Poster and Meghan Currier 

FILM 

‘The Devil All The Time’ - Film Produced by Randall Poster with Music Supervision by Randall Poster and Meghan Currier 

‘Project Power’ - Music Supervision by Randall Poster and Meghan Currier 

ABOUT PREMIER MUSIC GROUP

Founded in 2017 by music entrepreneur Josh Deutsch, Premier Music Group is an award-winning music strategy and supervision company that uses music to transform film, television, advertising, and podcasts. The company facilitates music discovery through brand and content partnerships, while creating impactful creative opportunities for clients and the artist community. Premier Music Group expanded its footprint in the field of music supervision when they acquired supervision firm Wool & Tusk in 2019 and Randall Poster’s Search Party Music in 2020. Poster - one of the most highly sought-after music supervisors known for his work with Wes Anderson, Martin Scorsese, and more - now serves as Premier’s Creative Director. Notable projects across Premier Music Group include ‘Tiger King,’ ‘The Queen’s Gambit,’ and The Michelle Obama Podcast, with recent clients including McCann, R/GA, Wunderman-Thompson, Tiffany & Co., Calvin Klein, Warby Parker, Samsung, Sephora, Lifewater, and Stella Artois.