Ram Truck Brand Continues 'Road To The Ram® Jam' All-Star Country Music Series With The Auction Of Zac Brown's Truck On March 5th

Zac Brown to Auction off His Ram 1500 Laramie Longhorn Truck to Benefit Camp Southern Ground; Billy Currington’s Truck Raises $34,578 For Team Rubicon

March 4, 2013 – The Ram Truck brand continues its successful “Road to the Ram® Jam” all-star country music series with the auction of Zac Brown’s 2012 Ram 1500 Laramie Longhorn. Starting Tuesday, March 5th at 7pm EST fans can bid for Zac’s truck with all the proceeds from the auction benefiting Camp Southern Ground, a state-of-the-art facility that will provide cutting-edge programs for children of diverse abilities and backgrounds, including those affected by neurobehavioral disorders and learning difficulties. Billy Currington’s truck was auctioned off last week and raised $34,578 for Team Rubicon.

As part of the Road to the Ram Jam series all five participating artists – Kellie Pickler, Brantley Gilbert, Billy Currington, Zac Brown Band, and Easton Corbin – received a one year lease on a 2012 Ram 1500 Laramie Longhorn truck. Kellie Pickler’s truck was auctioned off at the end of January raising $36,200 for the USO Warrior and Family Care program and Brantley Gilbert’s truck was auctioned off in early February raising $34,552 for the IAVA. Easton Corbin’s truck will be the last truck to be auctioned off and the auction will begin March 18th with proceeds benefitting the Freedom Alliance Scholarship Fund. 

"Camp Southern Ground will bring together children of diverse abilities and backgrounds, including those affected by developmental disorders and learning difficulties, in a state of the art summer camp and research facility, " said Zac Brown. "The proceeds from this truck go to help us make a difference in the lives of many children and their families. Thanks to RAM for all of the charitable donations that they make."

The Road to the Ram Jam series was the ultimate fan experience. It helped bring country music fans closer to some of their favorite artists with exclusive video content, the opportunity to win prizes, free music downloads, as well as a chance to enter to win trips for two to the exclusive Ram Jam concert. The invitation-only 2012 Ram Jam concert event held on December 29th in Nashville, TN was a huge success with a performance by all five participating artists. For those that missed the live stream of the concert event on Ram Country on Yahoo! Music you can go to http://music.yahoo.com/programs/ram-country/ and check out some of the highlights from the night. 

About Zac Brown:
Zac Brown is the front man of the multi-platinum, three-time GRAMMY Award winning group Zac Brown Band. The band's three albums including 2012's 'Uncaged' (Atlantic/Southern Ground) have earned the group a historic series of ten #1 hit singles and over 70 GRAMMY, ACM, AMA, CMA and CMT award nominations. Brown is also the founder of the Southern Ground Artists, Inc. record label, which encompasses an entire coalition of subsidiaries deeply dedicated to Southern tradition. Under its umbrella are brands including: Southern Hide, which creates handcrafted leather items and leather fine art; Southern Grind, a full production metal shop that fashions knives, belt buckles, keychains, and hunting accessories from recycled steel material; Lucy Justice Goods, which provides the Southern Ground artists with a variety merchandise and fan gear, as well as the Baby Goo branch of Southern Ground which produces Brown's famous Southern Ground Grub GA Clay Spice Rub and Brown Sauce, in addition to publishing the Southern Ground Cookbook, a collection of recipes developed by Zac and executive chef Rusty Hamlin.

About Camp Southern Ground:
Nestled on nearly 500 acres in the farmlands of Georgia, Camp Southern Ground is the passion project of GRAMMY-Award winning artist Zac Brown. Inspired by his own experiences as a camp counselor, Zac's vision is to create a state-of-the-art facility whose programs will serve all children ages 7-17. The camp will have activities to challenge, educate, and inspire children with diverse abilities and from all socioeconomic backgrounds, races, and religions. Among the many traditional camp activities that will foster youth development and create teachable moments for campers, plans are in place to align certain elements of the facility with the latest innovative therapies and technology for those children affected by neurobehavioral disorders. Zac has long recognized the necessity for every child to have access to the best resources to be able to grow and succeed, and accordingly, Camp Southern Ground will be a place for children and their families to learn healthy life skills through an advanced program involving superior nutrition, physical exercise, and the latest practices in therapy—all administered by a knowledgeable staff. For more information on Camp Southern Ground you can go tohttp://www.campsouthernground.org/. 

About Ram Truck Brand:
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
 
For more information on Camp Southern Ground, please contact Elizabeth Lutz (elutz@shorefire.com) or Rebecca Shapiro (rshapiro@shorefire.com) at Shore Fire Media, 718.522.7171, or Liz Norris at ROAR, 310.424.7800 (media@roar.la).