13 April, 2020Print
Real Estate Launch "Quarantour," An Augmented Reality Concert ExperienceInteractive Performance Features Songs From New Album The Main Thing
Today, Real Estate launch their global "Quarantour," an augmented reality experience that brings fans as close to a live concert as possible without having to leave home. Complete with the band's five-piece stage setup backed by full light and sound rigs, between-song banter, even (spoiler alert) an encore, the interactive mobile web app turns the self-isolated space of one's choosing into a three-dimensional rock venue to explore and enjoy.
To see how it works, check out the demo: https://smarturl.it/REQuarantourTrailer
To start the show, head to https://realestatequarantour.com on an iPhone or Android device (note: iPhones must use Safari in iOS 11 or later).
Like the real life tour dates Real Estate had previously planned for April and May (find updates on postponements and cancellations here), the Quarantour showcases music from their new album, The Main Thing. Released in February on Domino, the 13 tracks address an array of environmental, political, and existential anxieties through sounds both "self-questioning and frequently beautiful" (UPROXX).
"Sadly, we're all stuck indoors right now," the band says in the intro of their Quarantour set. "And it seemed to us like we could all use a few songs now more than ever. We hope this brings good times into your homes, wherever they are."
Real Estate produced the Quarantour in partnership with CALLEN, an independent creative agency based in Austin, TX. Founder and CCO Craig Allen explains:
Collectively we wondered if there was a way to bring a live experience to fans when no one can leave their home. Instead of having a set time when everyone must join a live stream, what if we could make this an on demand experience people could use whenever/wherever the feeling strikes? That's what augmented reality affords us.
Quarantour Set List
Also A But
The Main Thing
Founder, CCO: Craig Allen
Art Director: Matt Nall
Writer: Kyle Davis
Producer: Christian Colasuonno
Production Company: Unicorns & Unicorns
Head of Digital: Ralph Kuijpers
Art Director: Ceara Adamson
Technical Director: Sun Komen
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