Of the new track, Sapphira shared: “Keep It Cute" is a bold, sassy anthem that calls out the haters while staying effortlessly classy. Despite being crowned Miss Congeniality with a smile that can light up any room, I’ve had my fair share of shade thrown at me. This track is my way of saying: "Keep it cute, or you’ll see a side of me that’s anything but sweet!"

"In a nod to my operatic roots, the iconic theme of the William Tell Overture is infused into the mix, blending classical influences with modern pop for a sound that is as bold and uncompromising as the message!"

"What made creating this bop extra special was the collaboration with Ocean Kelly and Honey Davenport. Their unique flair and unapologetic energy brought the track to life in ways I never could have imagined. Together, we were able to make a fun, fierce song to remind everyone that kindness isn’t weakness, and sometimes you have to put people in their place with a little swagger and a lot of style!”

“Keep It Cute” follows Sapphira’s summertime anthems “Enough” (which PaperMagazine debuted) and “Get Your Flowers” (about which Billboard said, “We all need a voice like Sapphira Cristál’s in our lives.”) as well as a performance at the legendary Lincoln Center in NYC, an appearance on Jimmy Kimmel Live!, her Miss Congeniality win on the most recent season of RuPaul’s Drag Race, and a massive solo headlining North American tour.

ABOUT SAPPHIRA CRISTÁL

Sapphira Cristál is a classically trained opera singer, composer, and drag queen known for her theatrical lip sync style and six-octave vocal range. She holds 14 pageant crowns — including Miss'd America 2020/2021 —and has performed nationwide. In 2024, she was thrice the guest artist in Madonna’s Celebration Tour, and she debuted her original operatic production, Soundcake, with Monét X Change and Thorgy Thor at Lincoln Center. She then brought her one-woman show, The Cristál Ball Tour, across North America. In the drag sphere, Sapphira is renowned as a charismatic host who commands the room and establishes a special, intimate connection with her audience.

ABOUT PEG

Producer Entertainment Group (PEG) is a full-service artist management firm, record label and production company. They oversee all aspects of their clients’ careers including development, recording, filming, retail and global touring. PEG is also a major stakeholder in OUTtv USA, a premium streaming service, and the creators of SERV Vodka, sold in restaurants and queer spaces across the country. PEG Records is a member label of Warner Music Group’s Alternative Distribution Alliance.

For more information, please reach out to 

Josh Page & Henry Thomas at Shore Fire Media.