Secretly Society Launches Four-Part Podcast Series on DeYarmond Edison, Diving Deeper Into The Story of The Band That Birthed Bon Iver & Megafaun

Today, Secretly Society begins its four-part miniseries about friendship, music and the band that birthed Bon Iver, Megafaun and so much more: DeYarmond Edison. On the heels of Jagjaguwar's release of Epoch, the historic and definitive 5-LP, 4-CD and 114-page box set executive produced by music journalist Grayson Haver Currin and hailed as "gorgeous" (The New Yorker), "a treasure trove" (NPR Music) and "a monument for friendship writ large" (Pitchfork), the official Secretly Group podcast is diving further into the story of the short-lived but life-changing band. Narrated by Currin, these four DeYarmond Edison episodes feature previously unheard conversations from band members Brad Cook, Phil Cook, Justin Vernon and Joe Westerlund, recounting a heartbreaking and heartwarming saga that begins as a group of four childhood friends in turn-of-the-century Wisconsin, and ends with some of the most venerated music careers of their generation. 

Out now on all podcast platforms, Secretly Society's initial two installments of DeYarmond Edison - Epoch start in high school, when Vernon, Westerlund and the Cook brothers were on the precipice of their musical journey. First came their group Mount Vernon, then the unlikely formation of DeYarmond Edison, who recorded their self-titled debut in the nude at a local Presbyterian church. In the miniseries premiere, Currin delves into band rivalries, the loyalty that set the members on a path to leave Eau Claire, WI and move to their adopted home of Raleigh, NC, and the limits they pushed of their collective capabilities, during a fabled residency at the Bickett art gallery.  

Subscribe to Secretly Society and hear the first two episodes of

DeYarmond Edison - Epoch: https://secretlysociety.lnk.to/podcasts 

Secretly Society's third and fourth episodes of the DeYarmond Edison - Epoch both drop next Tuesday, December 19th, chronicling a triumphant return to Wisconsin for a show at the historic Mabel Tainter theater, Justin Vernon's solo album hazeltons, the underlying shift that foreshadowed the band's eventual downfall, the fight that ultimately broke up the group, and the "phoenix" of bands and other musical projects that rose from DeYarmond Edison's ashes. 

Currently in its second season, Secretly Society is uncovering the untold and abundant stories behind Secretly Group, and some of independent music's most influential artists, albums and record labels. The series provides a new platform to the first-person perspectives that define the history of Dead Oceans, Jagjaguwar, Saddest Factory Records and Secretly Canadian. Recent episodes have welcomed Jamila Woods, Kevin Morby and Cherry Glazerr for in-depth interviews, while also focusing on Dead Oceans' transformation from a scrappy, pre-streaming operation to the home of Japanese Breakfast, Mitski, Phoebe Bridgers and so many more of the alternative zeitgeist's monumental success stories. 

Additionally, as part of its 20th Anniversary, Numero Group co-founders Ken Shipleyand Rob Sevier will join Secretly Society for two episodes this season, talking about the evolution of their "cult record label that brings forgotten music back from the dead," as GQ describes. Together they will tell stories about Ryan Gosling, the unexpected explosion of '70s-era high school singer Shira Small, the courting of Chicago blues pioneer Syl Johnson, reintroducing pivotal post-hardcore, emo and punk records to a whole new generation, and so much more. 

Secretly Society is an original production of Secretly Group, led by Executive Producers Ben Swanson and House of Hutch, Creative Director Robby Morris, Project Manager Mimi Gontar, Host Tom Davies, and a rotating cast of writers, producers, engineers and special guests who bring these stories to life.

About Secretly Society

From multipart documentaries to quiz shows and beyond, the Secretly Society podcast prioritizes the voices and stories that define the 25-year history of Dead Oceans, Jagjaguwar, Saddest Factory Records and Secretly Canadian. Join our artists, staff, and collaborators, as we offer first-person perspectives on some of your favorite records – and maybe a few you might have missed. 

About Secretly Group

Secretly Group is a leading independently owned music company including record labels Dead Oceans, Jagjaguwar, Saddest Factory Records and Secretly Canadian, with headquarters in Bloomington, IN. Secretly Canadian was founded in 1996, Jagjaguwar in 1996, Dead Oceans in 2007 and Saddest Factory Records in 2020.

For more information, contact Matt Hanks, Greg Jakubik or Annie Mickum at

Shore Fire Media, (718) 522-7171