“alt-pop-rnb amalgam of dreams” 

— PAPER

“has lived a life beyond his years, and with it, accrued all sorts of wisdom” 

— NYLON

"Model-turned-activist-turned future soul pioneer"

 — GQ UK

Today, Bronx-born/LA-based recording artist Shaun Ross releases his debut album SHIFT via JEX Records and Propeller Recordings in EU/UK. Flirting with disco, R&B, pop, and taking sonic cues from artists as diverse as Björk, Stevie Wonder, and Donny Hathaway, the album is a 10-track odyssey that is both deeply personal yet universally relatable. Bookended by his favorite poet Ursula Rucker, SHIFT captures an artist losing their inhibitions and hitting their stride at the perfect time.

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Be it changing the face of modeling, advocating for people who are different simply by being successful, or creating music that comes from the heart, Shaun approaches everything with admirable tenacity, and ‘SHIFT’ is no exception. Thematically, the immersive tracks describe the shifts that have occurred in Shaun’s life, as well as what the singer is “putting out into the universe to experience.” As 2021 starts to open up, it also feels like the perfect record to slowly grow into people's lives as the mass healing begins. 

“This has been a peak in my life where I felt something needed to change, something within myself,” says Shaun. “I wanted to create something that felt true to me and my experience. SHIFT had been in the works for almost 2 years. Now ready to finally give it to the world, partnering with some of the best individuals that I feel best capture and know my light, figuratively and sonically.”

Read more about Shaun and the record via PAPER.

Previously released singles from SHIFT include “LIVIN,” a track about living fearlessly, the tactile, delicately unfurling electropop of “WX5,” tender “YOU CARE”, and the steady beats and energizing synths of “CREAM feat. Rush Davis.”