Shore Fire Media Appoints Elvin Sabla As Creative Brand Director

BROOKLYN, NY — Shore Fire Media, a leading communications firm representing talent and businesses across the arts and entertainment, has appointed Elvin Sabla to the newly created position of Creative Brand Director. Reporting to CEO and Founder Marilyn Laverty, Sabla is based out of Shore Fire’s Brooklyn headquarters and will oversee the company’s branding and content strategy.

“From our initial conversations, it was clear to me that Elvin is not only a consummate storyteller — but also has a refined curatorial vision and breadth of knowledge about music and culture,” said Laverty. “I am excited to have him on the team, to help share our story and those of the people we work with in thoughtful ways.”

Sabla joins the communications agency from cryptocurrency exchange Crypto.com, where he led editorial communications for the company’s NFT division — working with creators, celebrities and brands from the art, design, music, entertainment, sports, food and fashion communities. Overseeing editorial content strategy and creation for the NFT platform, Sabla contributed to campaigns with a diverse array of talent and organizations — from recording artists and labels to sports figures and teams as well as a filmmaker, a comic book publisher, a comedian, a celebrity chef and many contemporary fine artists, street artists and digital creators at the forefront of the Web3 space.

Prior to Crypto.com, Sabla served as the Manager of Marketing and Communications at Downtown Music Publishing, leading worldwide marketing and communications for the global music publisher. At Downtown, Sabla collaborated with Shore Fire on campaigns to announce deals with the estates of Miles Davis and George Gershwin, Wu-Tang Productions for the Wu-Tang Clan catalog, The 1975, Motown legend William “Mickey” Stevenson and Shaggy, among many others. He also implemented the publisher’s 2019 rebrand and supervised the subsequent relaunch of its website, overseeing web production and content creation across its digital channels — up until the company’s strategic realignment as a music services provider in 2021.

“Shore Fire has always had a stellar reputation as a leading communications agency in the arts and beyond, and I’m excited to help the organization honor its legacy and the incredibly talented people it serves,” Sabla said. “The role is a true convergence of my prior experience in content marketing, public relations, journalism, art and music.”

Sabla also has experience as a music journalist, having contributed to Variety and multiple niche hip-hop publications. A proud native New Yorker and graduate of Hunter College, where he earned a bachelor's degree in media studies, Sabla began his career as a record producer, DJ and event producer on the city’s vibrant indie hip-hop scene in the 2000s — and has worked with storied venues and institutions including Webster Hall, Highline Ballroom, S.O.B.’s, Sutra Lounge, Atlantic Records, Lyricist Lounge, Fat Beats, Ambrosia For Heads and UndergroundHipHop.com (UGHH) in various capacities.

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ABOUT SHORE FIRE MEDIA

Shore Fire Media (a division of Dolphin Entertainment) represents artists and culture makers at the top of their fields. The company's dedicated teams in New York, Los Angeles and Nashville wield extensive, varied expertise to strategically amplify narratives and shape reputations for career-advancing effect. Shore Fire Media represents top recording artists in multiple genres, songwriters, music producers, record labels, music industry businesses, venues, trade organizations, authors, comedians, social media personalities and cultural institutions.

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