Shore Fire Media Hires Lexi Cothran As Account Executive

Shore Fire Media, a leading PR firm for entertainment, arts, and culture, welcomes Lexi Cothran as Account Executive. Cothran will be based in the company’s Nashville office.

Cothran comes to Shore Fire from Sweet Talk Publicity, a Music City-based boutique PR firm, where she worked as a publicist for two years handling day-to-day PR initiatives for a wide range of country music clients, including Canaan Smith, Jerrod Niemann, Home Free and LAKEVIEW. Prior to Sweet Talk Publicity, Cothran spent four years serving as a Digital Producer at iHeartMedia/Premiere Networks, where she produced their True Country Prep service and curated country music content for PremierePrep.com.

“Lexi’s range of experience provides a well-rounded approach to campaigns,” says Director of Publicity, Jaclyn D. Carter. “She has worked in an evolving media landscape on both the artist and media sides, and her knowledge of country music, the digital landscape and the Nashville community will be a valuable addition to growing the Shore Fire team.”

Cothran was born and raised in Nashville, TN. She earned her Bachelor’s of Science in Music Business and Commercial Songwriting at Middle Tennessee State University in Murfreesboro, TN. She will work directly work with Carter on clients Justin Moore, Willie Jones, Brittney Spencer, Crowder, We The Kingdom, Logan Mize, Riser House Records, Songfluencer, and more.

ABOUT SHORE FIRE MEDIA:

Shore Fire Media (a division of Dolphin Entertainment) is a multi-disciplinary PR firm representing musicians, talent, businesses, and brands in arts, entertainment and culture. We develop and execute groundbreaking, holistic campaigns that amplify narratives and shape reputations for career-advancing effect. Our team of veteran publicists and rising stars in New York, Los Angeles, and Nashville wield extensive, varied expertise and marshal deep relationships in an ever-changing media landscape to craft messages that penetrate the noise and deliver results.