Songfluencer Hires Preffy Founder Charlie Davis as Senior Software Developer

Songfluencer, the Nashville-based music marketing firm using data-driven technology to earn music success on TikTok and other social platforms, has hired Preffy founder, Charlie Davis, to serve as a Senior Software Developer for the burgeoning company. 

Beginning his role in May 2021, after Songfluencer acquired Preffy, Davis brings a wide range of experience to the table. Having previously served as a web developer at both Spotify and Laylo, he holds both a Bachelor’s and Master’s degree from Cornell University’s Computing and Information Science Department.

"We are thrilled to have Charlie be part of our Songfluencer team,” says Louis O’Reilly, Songfluencer CTO and Co-Owner. “Not only is he a talented programmer, he's also a thought leader in the social media influencer marketing space. That combination will help propel our tech, create new products, and provide better results for our clients." 

"I am tremendously excited to be joining the Songfluencer team,” Davis continues. “Songfluencer has cemented itself as a leader in influencer marketing through its emphasis on technology. I look forward to the exciting work ahead as we continue to build powerful products for both artists and creators."

Preffy, which was recently featured in Billboard and Business Insider, is a breakout platform that allows artists to host prize-based competitions with influencers to see who can garner the most likes on a social media video featuring the artist’s song. Its acquisition furthers Songfluencer’s stake in the music tech community, as Rolling Stonelauds the startup for “transforming guesswork and prayer into something closer to science.” 

About Songfluencer:

Founded in 2018, Songfluencer uses data-driven technology to earn music success on TikTok. Their proprietary app pairs songs with hand-picked social media influencers in Songfluencer’s network, who then create compelling content that exposes these songs to millions of followers, with the goal of generating click-throughs to digital streaming providers (DSPs) such as Spotify, Apple Music and other platforms.