Synful Eats Cookie Delivery Service Expands to Brooklyn & Queens | Shore Fire Media

Synful EatsClient Information

25 February, 2022Print

Synful Eats Cookie Delivery Service Expands to Brooklyn & Queens

Helmed by Acclaimed Husband-and-Wife Chefs Sydney & Michael Hursa With Entrepreneur Beth Kojima


Photo Credit: Daniel Graindorge

February 25, 2022 — Both sophisticated and scrumptious, the sweet treats from new home delivery service Synful Eats are enticing New York area cookie connoisseurs. Synful Eats — a business forged during the pandemic — unites the talents of entrepreneur Beth Kojima with top chefs (and husband and wife team) Sydney and Michael Hursa to deliver its signature products to customers across Manhattan, the Hamptons and now Brooklyn and Queens. “The brand is off to a delectable start,” says DuJour, with further expansion plans underway.

Co-founder Beth Kojima says: “With Synful Eats, we have an opportunity to showcase Michael and Sydney’s prodigious talents and deliver our signature treats to New Yorkers’ doorsteps. We’re all thrilled with the early response to our delicious desserts — New Yorkers aren’t easy to impress, so it’s especially exciting.” 

Synful Eats offers 12 beautifully packaged and individually wrapped items. Four delicious cookies (Peanut Butter S’mores, Quadruple Chocolate Chip, Double Chocolate, and Berry Oat) and four types of bars (Chocolate Chip and Brownie Brookie, Tahini Dulcey Brownie, Toffee Blondie, and Berry Oat & Blondie Brookie). Their signature product, the Synfilled, features a cake with a stuffed cookie core, presented in four indulgent variations: Caramel Almond, Pistachio Chocolate Cherry, Apple Cinnamon, and Chocolate Hazelnut.

Sweets-eaters can order items in a variety of customized boxed sets or as weekly, bi-weekly, or monthly subscriptions (with exclusive offerings for subscribers like monthly seasonal flavors) — with weekend deliveries in Manhattan, Brooklyn, and Queens (Friday-Sunday) and Saturday deliveries in the Hamptons. The company’s small-batch baking ensures freshness and loving care, and all goods are baked with natural ingredients. In addition to serving cookie fans at home, Synful Eats serves private and corporate events. They also recently started selling their cookies and bars via the newly opened Poppi Cafe in Manhattan’s Upper East Side.

 

ABOUT THE SYNFUL EATS TEAM

Sydney Hursa (credit: Ben Hursa)

Executive Pastry Chef and co-founder Sydney Hursa has studied under Jean Georges, Daniel Boulud, and Daniel Humm. Upon graduating from the Culinary Institute of America, Sydney moved to New York City to focus her efforts on baking and pastry. This journey began at the then three Michelin-starred restaurant Jean Georges. From there, she transitioned to the one Michelin-starred Rouge Tomate, where she honed the craft of delivering health through food – even in the form of pastries. Sydney then helped open the first kitchen for Facebook’s New York office. After her time at Facebook, she returned to fine dining and produced innovative and delicious pastries at Daniel, a two Michelin-starred restaurant. Subsequently, she joined the management team at Daniel Humm’s Made Nice — until the pandemic hit. Sydney lives in New York City with her husband Michael and is excited to deliver a bit of indulgence to your doorstep.

 

Michael Hursa (credit: Sydney Hursa )

Director of operations and co-founder Michael Hursa started his professional cooking career as a porter in the Outer Banks of North Carolina in 2007. After an apprenticeship in San Diego, he enrolled in the Culinary Institute of America in Hyde Park, New York, where he met his future wife, Sydney, in 2010. Michael worked in New York City for chefs Daniel Boulud, Amanda Cohen, and Thomas Keller, and began working at the three Michelin-starred Le Bernardin in 2014. He continued his work there as a sous chef for chef Eric Ripert from 2017-2021, until joining forces with Sydney and Beth to launch Synful Eats.

 

Beth Kojima (credit: Ben Hursa)

Co-founder Beth Kojima adds no culinary value to this partnership, unless you count her passion for consuming sweets. Beth began her career at Goldman Sachs working in the Investment Banking and Investment Management Divisions for four years. She subsequently worked at hedge fund TPG-Axon Capital for 11 years as a Partner in charge of Strategy and Investor Relations. Beth went on to co-found an ongoing education concept, Never Stop Learning, and most recently worked on Ray McGuire’s mayoral campaign as the Director of Strategic Partnerships. Beth graduated from Duke University and received her MBA from Columbia Business School. She serves as a Trustee of the New York Public Library and The Chapin School, and she is on the Trinity Board of Visitors for Duke University. Beth lives in New York City with her husband and four children, all of whom share her love of desserts.

 

Photo credit: Michael Hursa



SYNFUL EATS ON THE WEB:

WEBSITE | INSTAGRAM

 

###

For more information on Synful Eats, please contact Shore Fire:

Rebecca Shapiro (rshapiro@shorefire.com)

Shannon Cosgrove (scosgrove@shorefire.com)

Victoire Selce (vselce@shorefire.com)