Thinkswell Is Leading The New Wave Of Creative Marketing, Content Creation And Brand Development
Announces Four New Hires And One Promotion For 2022
Nashville-based marketing agency Thinkswell is changing the way artists establish themselves as brands and the way brands reach new audiences by specializing in content strategy and execution. Thinkswell leads successful campaigns for music’s biggest hitmakers and up-and-comers, industry giants and some of the nation’s largest corporations. Some of its top clients include St. Jude Children’s Research Hospital, Brad Paisley, Walmart (in partnership with talkshoplive), Kevin Costner, Chris Young, American Highway Reserve, Premier Productions and more.
Today, Thinkswell CEO Tim Gerst announces the addition of two stand-out executives to the team. Thinkswell adds James Crowley as Head of Strategy, Jenni Hand as Head of Operations, Katie Sulzner as Digital Marketing Manager and Nicole Marchesi as Digital Marketing Manager. Thinkswell is also proud to promote Michael Adcock to Art Director.
“I’m beyond proud of the growth that we’ve seen as an agency over the last 8 years and specifically the past 12 months,” says CEO Tim Gerst. “The most important part of any agency is the team. This team that we’ve put together really exemplifies the mission of our company. I’m excited to continue growing alongside these talented hires and bring even more people and clients into our family here at Thinkswell.”
James Crowley
Head of Strategy
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Photo Credit: Tausha Dickinson
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In just a few years in the entertainment industry, James Crowley has built an impressive portfolio strategizing large-scale brand partnerships and integration campaigns for Carrie Underwood, Kelsea Ballerini, Black Eyed Peas, One Republic, Pitbull and more. Before joining Thinkswell, Crowley worked at FlyteVu and Outback Presents. As Head of Strategy at Thinkswell, Crowley is using his results-driven data analytics skills to build comprehensive digital advertising strategy and social media strategy for clients including Premier Productions, NewBeauty, Sand Mountain Amphitheater, Walmart, talkshoplive and more.
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Jenni Hand
Head of Operations
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Photo Credit: Tausha Dickinson
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Jenni Hand came into the industry with a robust background in corporate marketing and a passion for country music. As Head of Operations, Hand manages campaigns, organizational structure, and leads all efforts for some of the biggest names in music as well as emerging acts and established organizations. Hand led livestream initiatives for the Academy of Country Music (ACM) during the pandemic, managed advertising budgets for its 2021 ACM Awards promotion, created and executed social and digital marketing around the award show, and helped ACM Awards break records with more than 9.7 billion impressions on socials and achieve 9+ hours of trending content on Twitter, peaking at #1. She currently leads social media strategy for Kevin Costner, St. Jude Children’s Research Hospital, Country Radio Seminar (CRS), Stephanie Quayle and others.
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Katie Sulzner
Digital Marketing Manager
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Photo Credit: Tausha Dickinson
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Katie Sulzner comes to Thinkswell with a robust background in marketing strategy. She previously served as Director of Strategy at Secure Agent Marketing and now at Thinkswell, she focuses on creating high level strategic campaigns for Thinkswell clients. Daily, she is working hard to deliver top quality social content and initiatives to clients such as Mitch Rossell, Israel & New Breed, Two Rivers Ford, Sand Mountain Amphitheater and more.
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Nicole Marchesi
Digital Marketing Manager
Photo Credit: Tausha Dickinson
Before joining the Thinkswell team this year, Nicole Marchesi was a Digital Coordinator at Collective Artist Management following an internship at Academy of Country Music, where she honed her love for working with established and emerging artists. As Digital Marketing Manager for Thinkswell, Marchesi executes marketing campaigns and creates video and graphic design content for clients including Randy Houser, Caroline Jones, American Highway Reserve, St. Jude Children’s Research Hospital, and Stephanie Quayle.
Michael Adcock
Art Director
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Photo Credit: Tausha Dickinson
Adcock has been with Thinkswell since the company was founded in 2014 and previously served as its Graphic Designer. As Art Director, he oversees all creative direction and brand development for Thinkswell. . Adcock graduated from Full Sail University with a Bachelor of Science in Graphic Design, where he gained a deep knowledge and passion for branding and content. He has applied these skills across the entertainment and corporate industries, having designed visual content for Usher, Scott Hamilton, Randy Houser, Chris Young, Brad Paisley, I Believe In Nashville and more.
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For more information, please contact:
Jaclyn D. Carter | Shore Fire Media | jcarter@shorefire.com
Olivia Del Valle | Shore Fire Media | odelvalle@shorefire.com
Nick Jurich | Shore Fire Media | njurich@shorefire.com
