This Video is a Working Dad's Anthem

Canadian singer-songwriter and storyteller Northcote (aka Matthew Goud) has released a dreamy video for his gorgeous new single, “Nine To Midnight”. Featuring his signature raspy-sweet vocals effortlessly laid over soulful, twangy guitar riffs, “Nine to Midnight” is yet another prime example of Northcote’s ability to craft innate character-scapes with accessible and engaging lyrics. 

Directed by cinematographer Zia Kalyan, the video is an illustration of the hard work, selflessness and sacrifices parents make for their child over time, naturally following a young boy -- much like himself -- allowing his imagination to run wild at his dad’s shop, showcasing a dreamlike world where time is less important. 

Watch the video above and HERE 

Stream/download the track HERE

“‘Nine to Midnight’ is a quiet story told closely and is supported by a subdued and intimate performance from the band,” shares Northcote. “The story begins with a young boy waiting for his Father to collect him for a visit to a darkened Auto Repair shop of which his Father is a keyholder. After the key is turned the boy runs to the back where the light switches are located, careful not to upset the balance of the sleeping giant that is the shop at night. When not at the shop the boy listens to the radio to learn how adults speak and imitates manliness by claiming to never be afraid of cold weather. As the story continues to unfold we notice the amount of work and sacrifices made by parents and then the disconnecting as the child grows to find their own path and identity. The parent knows secret hours of faith and work, while the child learns that one must journey away to appreciate themselves and where they came from.”

“Nine To Midnight” is the latest from his upcoming album (Black Box Music) and follows previously released tracks “Dancers and Queens” and “Keep On Saying Goodbye,” which both found global support on marquee playlists Spotify’s Fresh Folk and Renegade Folk, Apple Music’s Southern Craft and Breaking Singer Songwriter, and Amazon’s Fresh Folk & Acoustic and Fresh Folk & Americana.

To connect with fans during the pandemic, Northcote hosts a weekly live stream concert every Thursday at 7 pm EDT/4 pm PDT via Instagram. "During the show, I am sharing songs from different albums of mine and also cover songs that I feel align with a short story segment, or are fan-selected," Northcote explains. This week, Northcote will be hosting his weekly concert from the garage where scenes from the video for “Nine To Midnight” were filmed. Tune in HERE.

About Northcote:

Northcote is the performance moniker for Victoria-based singer and songwriter, Matthew Goud. A troubadour at heart, Goud has been writing songs and touring the world for most of his adult life. With three full-length projects, two EPs and over 500 shows performed globally alongside some of the heavyweights of his genre, Goud's is a familiar voice to many in the community. 

With roots in mid-western Canada and having lived in over a dozen places during his time as Northcote, Goud has settled in Victoria, British Columbia with his wife where he does social work while not on the road. His outward dedication to the community, especially marginalized communities is commendable, and finds its roots in his faith upbringing. This of course weaves itself into the fabric of his songs as well. 

With no touring for the foreseeable future, Northcote is without one of his most powerful points of connection with fans, new and old. Having toured from small clubs, to beautiful churches and alternative spaces, to some of the biggest concert halls in the world, Goud is routinely praised for his ability to make any venue an intimate, personal affair. Performing solo, or along with accompaniment in a duo or quartet format, Goud’s presence on stage is equally captivating. As we all hope for the quick containment of the global pandemic, Goud yearns for the opportunity to get back on the road to share these songs and these stories with audiences around the world.