2 February, 2021Print
Trixie Mattel Partners With Milwaukee’s Oldest Gay Bar This Is It!Drag Legend And Iconic Wisconsin Queer Institution Join Forces In 2021
Today, international drag legend and pop culture icon Trixie Mattel announces a partnership with This Is It!, the historic oldest LGBTQ+ bar in Mattel’s hometown of Milwaukee. The bar is one of the longest-run queer spaces in the country, being founded in 1968, and in 2021 Trixie will partner with the bar to help ensure that LGBTQ+ nightlife and culture in Milwaukee persists amidst the global pandemic.
Trixie will be doing virtual appearances throughout the year supporting the bar, will be involved in the bar’s creative direction, and continuing to cement TITS status as Milwaukee’s favorite gay bar.
With a reputation for being immediately welcoming to anyone who walks past their rainbow diamond entryway and through their doors, This Is It! served as the location for some of Trixie’s first experiences out in drag.
“I remember walking into this bar at 21 (and not a MOMENT sooner) and I was immediately greeted by a friendly guy named George,” said Trixie. “I asked him to make me an alcoholic drink of his choice and he made me a Tootsie Roll. It’s surreal to think I met my future business partner that day. We have been friends ever since.”
This is the first of many exciting developments for Trixie Mattel in 2021. Amidst the tumultuous 2020 calendar year, Trixie released her third album ‘Barbara’ to acclaim from Rolling Stone, NPR, Billboard, Entertainment Weekly,and more, penned and released a New York Times best-selling book with Katya called “Trixie and Katya's Guide to Modern Womanhood”, started a podcast with Katya called “The Bald And The Beautiful”, released numerous sold-out products via Trixie Cosmetics, and released hours of multi-million streamed video content via her two web shows with Katya “UNHhhh” & Netflix's "I Like To Watch", as well as her self-shot personal YouTube channel.