Truly New York Announces 2026 Holiday Lineup Celebrating New York City’s Most Iconic Seasonal Traditions | Shore Fire Media

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27 October, 2026Print

Truly New York Announces 2026 Holiday Lineup Celebrating New York City’s Most Iconic Seasonal Traditions

Includes Thanksgiving Day Parade Brunch At Jazz At Lincoln Center For The Parade’s 100th Edition

Credit: TrulyNewYork.com/Uplyft

Thanksgiving Day Parade experiences, a Rockefeller Center Tree Lighting Dinner Gala and New Year’s Eve celebrations across NYC

 

October 27, 2026 — Truly New York, the event and hospitality platform created by Uplyft, shares its 2026 holiday lineup, bringing together dining, entertainment and premium access to New York City’s defining seasonal traditions.

Leading the lineup is the Thanksgiving Day Parade Brunch at Jazz at Lincoln Center on Thursday, November 26, presented with Dayglo Presents. Overlooking Central Park, the experience pairs views of the 100th Macy’s Thanksgiving Day Parade with a multicourse brunch buffet and a four-hour open bar featuring soft drinks and brunch cocktails. An audio capture and broadcast system brings the sounds of the parade into the venue in real time.

Guests can choose from reserved seating options in the Atrium and the Appel Room, whose 50-by-83-foot wall of glass provides a dramatic backdrop for watching the parade. Atrium admission includes a reserved seat at a shared table, parade views from the Atrium and standing-room access to the Appel Room. Private-table and premium options include an Appel Room Sky Box for groups of 12 to 16, featuring an elevated viewing platform near the windows and dedicated butler service for food and beverages.

Seating options and reservations are available at TrulyNewYork.com/jalc.

The season also includes Thanksgiving Day Parade experiences at additional venues across the city, followed by the December 2 Tree Lighting Dinner Gala at 45 Rockefeller Center and December 31 New Year’s Eve celebrations in Times Square and throughout NYC.

“For 15 years, we have produced experiences around the moments that make New York unlike anywhere else in the world,” said Derrick Cowit, President and Executive Producer of Uplyft and founder of TrulyNewYork.com. “We want people to leave feeling as though they didn’t simply see a New York holiday tradition, they became part of one.”

 

TRULY NEW YORK 2026 HOLIDAY CALENDAR

Nov. 26

Thanksgiving Day Parade

Jazz at Lincoln Center

Residence Inn by Marriott

Thanksgiving New York at Sarabeths

Carnegie Diner & Cafe

Thanksgiving New York at Acadia

Dec. 2

Tree Lighting Dinner Gala

45 Rockefeller Center

Dec. 31

BowTie Bar

Renaissance New York Times Square Hotel

Dec. 31

Ball Drop Gala 

M Social Hotel in Times Square

Dec. 31

New Years Cabaret 

ACADIA

Dec. 31

Times Square Ball Drop Gala

Renaissance New York Times Square Hotel

Dec. 31

Rockefeller Center New Year’s Eve Dinner Gala

45 Rockefeller Center

New Year’s Eve tickets range from $500 to $5,000 per person. Tickets and additional information about Truly New York’s full holiday lineup are available atTrulyNewYork.com.

The Thanksgiving event is independently organized and is not affiliated with or officially endorsed by Macy’s or the Macy’s Thanksgiving Day Parade. References to the parade are for informational purposes only.

Credit: TrulyNewYork.com/Uplyft

ABOUT TRULY NEW YORK

TrulyNewYork.com is a premium event and hospitality platform offering curated access to New York City’s most iconic traditions and experiences. Created by Uplyft, a New York-based event production and hospitality company producing premium experiences since 2011, TrulyNewYork.com brings together exceptional venues, elevated food and beverage, entertainment, and thoughtfully designed hospitality surrounding landmark moments including the Thanksgiving Day Parade, Christmas Tree in Rockefeller Center, Broadway, and New Year’s Eve Ball Drop in Times Square. Led by Uplyft President and Executive Producer Derrick Cowit, Truly New York draws on more than a decade of experience producing events around some of the world’s most celebrated occasions, with the goal of helping guests experience New York’s defining traditions with the comfort, access, and hospitality of a local insider. Learn more at TrulyNewYork.com.

 

ABOUT DAYGLO PRESENTS

Dayglo Presents is a live music and media company led by independent music impresario Peter Shapiro. Since its inception, Dayglo has built a reputation for creating unique and meaningful experiences. The company operates Brooklyn Bowl venues in multiple cities, The Capitol Theatre, Bearsville Theater in Woodstock, NY and LOCKN’ Farm in Arrington, Virginia. It has partnered exclusively with the family of Jerry Garcia to open Garcia’s at The Capitol Theatre, followed by additional clubs in Chicago and New York City. Dayglo Presents also originated The Rock and Roll Playhouse, a national family concert series that currently takes place in over 25 markets across America. Dayglo publishes Relix, and two highly trafficked music websites Relix.com and Jambands.com. Other live events and experiences created and/or produced by Peter Shapiro and his team at Dayglo Presents include Fare Thee Well, Celebrating 50 Years of the Grateful Dead, the Soulshine Benefit at Madison Square Garden raising money for hurricane relief in North Carolina and Florida, Hudson River Music Festival, Jazz & Colors, an experiential music event held in Central Park, the Metropolitan Museum of Art and other locations, The Women’s March, The March for Science, Easy Rider Live, and the Bob Weir & Phil Lesh Duo tour.

For more information, contact Shore Fire Media: TrulyNYPR@ShoreFire.com.