Warner Music Group’s ADA Worldwide Partners With Drag Management Firm, Producer Entertainment Group, On Global Music Distribution Deal

LOS ANGELES—June 27, 2019: Just in time for Pride, Producer Entertainment Group (PEG), the management firm and record label behind the most successful drag artists, is proud to announce a major new music partnership with the Alternative Distribution Alliance (ADA), the global independent distribution division of Warner Music Group. Under the agreement, ADA will distribute all new releases from PEG Records, the independent label responsible for the world’s top drag music. ADA will also manage PEG's extensive catalog of over 25 full-length albums, EPs, and dozens of singles.

The partnership, which begins immediately, will include upcoming releases from artists Alaska Thunderf*ck, BeBe Zahara Benet, Blair St. Clair, Bob the Drag Queen, Eureka O'Hara, Ginger Minj, Jinkx Monsoon, Jiggly Caliente, Jujubee, Kahanna Montrese, Katya, Manila Luzon, Monét X Change, Nina West, Peppermint, Sharon Needles, Trixie Mattel and Trinity The Tuck, with additional announcements by year’s end. The arrangement includes physical and digital distribution as well as sync, radio and other key label services.

"This label partnership brings an unprecedented opportunity for drag artists to achieve even greater visibility and commercial success with their music,” said David Charpentier, President and Founder, Producer Entertainment Group. “We could not be happier to begin working with our new partners at ADA, who understand the unique genre we’ve developed. ADA brings additional resources into our firm that will allow our label to continue growing via their incredible expertise and infrastructure.”

“We are so excited to be partnering with PEG,” said Eliah Seton, President of Independent Music & Creator Services, Warner Music Group. “Drag has had its own celebrated place in the entertainment industry for a long time, and shows like RuPaul’s Drag Race have created more visibility and taken this queer artform into the mainstream. It feels especially appropriate that we are announcing this partnership right as the 50th anniversary of Stonewall is approaching, an event that proved that drag queens can not only make us want to get up and dance, they can make history – or herstory.”

The distribution announcement comes on the heels of a string of recent musical successes from PEG artists over the past year, including Nina West’s recent double debuts on both Billboard’s Comedy Album (#2) and Kid’s Album (#9) charts, Alaska Thunderf*ck’s debut at #2, Manila Luzon’s debut at #3 and Trinity the Tuck’s debut at #9 on Billboard Comedy Albums chart. In addition, Trixie Mattel reached #1 on Billboard’s Heatseeker’s chart and Blair St. Clair reached #1 on Billboard’s Dance Album chart and peaked at #8 on Billboard’s Dance Singles Chart in 2018.

PEG is also responsible for over 90 of the world’s top drag music videos that collectively have amassed more than 100 million views on YouTube and VEVO.  

ABOUT ADA WORLDWIDE:

ADA is a worldwide service organization committed to independent artist and label development. As part of Warner Music Group, ADA gives the indie community access to an unparalleled global distribution system and a dedicated team that provides a complete spectrum of marketing, merchandising, promotion, and music licensing services. ADA was created in 1993 to focus on the independent music business, where some of the most successful artists and record labels have built their initial followings. ADA marries the effectiveness and convenience of a major label with the marketing sensibilities of an independent. ADA’s partners include Bar None, Beggars Group, BMG, Comedy Central, Domino, Dualtone, Epitaph, Macklemore & Ryan Lewis, Matador, Mute, Nettwerk, Real World, Rise, Smithsonian Folkways, Sumerian, Sub Pop, Tommy Boy, Vice, and many others.

ABOUT PRODUCER ENTERTAINMENT GROUP:

Producer Entertainment Group (PEG) proudly manages the world’s top drag queen artists, LGBTQ talent and influencers. We oversee all aspects of our clients’ careers including development, recording, filming, retail and global touring. PEG artists have broken into all areas of mainstream entertainment including television, film, commercial, music, publishing and more. We are online at producerentertainment.com and on social platforms @PEGmgmt.