Zac Brown, Propagate Content Announce Production Partnership | Shore Fire Media

Zac Brown BandClient Information

18 October, 2017Print

Propagate Content and Grammy Award-Winning Multi-Platinum Artist Zac Brown Announce Production Partnership

(Atlanta and Los Angeles) - Propagate and GRAMMY award-winning multi-platinum artist Zac Brown, of Zac Brown Band, announced a partnership today between Propagate and Brown's own production company Southern Reel.

"I created my own video production company Southern Reel to bring the true character of the South to life in film, TV and music videos. We are excited to partner with such talented people as Ben Silverman, Howard Owens and their amazing production company Propagate to make amazing things together," said Zac Brown.

Utilizing the knowledge garnered from years of producing Zac Brown Band content, the talented team at Southern Reel will work alongside Propagate to produce projects for television, film and digital. Working together, the partnership will develop content that speaks to Zac's own vision of the southern lifestyle.

"Zac Brown is not only one of the most successful country music artists performing today - he has built a thriving lifestyle brand in Southern Ground," said Propagate Co-CEOs Ben Silverman and Howard T. Owens. "With an emphasis on music, food and distinctive hand crafted products, the natural next step for Southern Ground is television. We look forward to working with Zac and his team to develop content ideas that will appeal to his global fan base."

With a wide variety of programs in the early stages of development, from the dark and gritty, to the wacky and wild, the first up will be a reality show focused on Zac's lifestyle brand headquarters. With a cast of dynamic characters, the show will follow the team at Southern Ground as they take on some of the wildest challenges in custom entertainment.

"I'm a people collector and at Southern Ground we've built out the space and given the tools to these amazing people so there is no disconnect between imagination and reality. With this collective of artisans, what we dream up we can create, and then we figure out how it serves the company. I'm excited to bring Propagate into the fold to help us showcase the Southern Ground lifestyle to television audiences, and share with viewers our knack for music, food and American-made, custom designs," said Zac Brown.


All under one roof, Southern Ground is Zac Brown's unique lifestyle brand that is firmly based on a strong belief in originality, quality and philanthropy. Each of the distinctive companies in the Southern Ground family is brimming with incredibly passionate artists brought under one roof to work together and create experiences that go beyond the craft, the food or the music. Southern Ground's efforts work to help develop Zac's biggest passion: Camp Southern Ground.


Founded in 2015 and spearheaded by Co-CEOs Ben Silverman and Howard T. Owens, Los Angeles-based Propagate develops, produces and distributes programming built upon great stories spanning all genres, including premium scripted series, long-form, unscripted and formats, to broadcast, cable, digital and emerging platforms worldwide. One of the world's fastest-growing independent content creation companies, Propagate's portfolio includes Apple's first original series, "Planet of the Apps" featuring Gwyneth Paltrow,, Jessica Alba and Gary Vaynerchuk, and Twitter's first entertainment series, "#WhatsHappening." Other projects include "Lore" for Amazon, based on the hit podcast and co-produced with Gale Anne Hurd's Valhalla Entertainment; "Chris Webber's Full Court Pranks" for TruTV; "The High Court" for Comedy Central featuring comedian Doug Benson; "Unprotected" for Oxygen; "My Partner Knows Best" for Lifetime; "Evil Genius" for HISTORY; "My So-Called Simple Life" for FYI; and "Animal ER" for National Geographic Wild. Scripted projects include "Charmed," "In the Country We Love," "Jumpmen," and "Exhibit A," all for CBS; "Let's Stay Together" for ABC; and "Red Team" for Amazon. Propagate's website is


Zac Brown is the frontman of the multi-platinum, three-time GRAMMY Award winning group Zac Brown Band. Since 2009, the band has sold over eight million records and over 25 million singles. To date, they have achieved 15 #1 radio singles, and are the second act to top both the country and active rock formats while developing a reputation with critics and fans alike for a live show marked by strong musicianship and subtle arrangements that defy genre boundaries.

Pulling collaborative ideas from his personal musical inspirations, Zac has created stunning performances for the band with Gregg Allman, Jimmy Buffett, Chris Cornell, Dave Grohl, Bonnie Raitt, Bruce Springsteen and James Taylor, among others.

Zac Brown Band's latest album 'WELCOME HOME' was produced by GRAMMY Award-winning producer Dave Cobb (Chris Stapleton, Sturgill Simpson, Jason Isbell) and In The Arena Productions, and recorded at Southern Ground Nashville Studio. Rolling Stone called the album "southern storytelling, rootsy instrumentation and the sonic swell of eight bandmates who, once again, are firing on the same cylinder."

Billboard calls Zac Brown Band "one of the biggest success stories in country music over the past decade," following three platinum-selling albums ('Uncaged,' 'You Get What You Give,' and 'JEKYLL + HYDE'), the 5x platinum 'The Foundation,' their 2013 project 'The Grohl Sessions Vol. 1.' 2016's "BLACK OUT THE SUN" tour also made history, breaking attendance records at Boston's Fenway Park and Camden's BB&T Pavilion. Other recent milestones include a performance at the Super Bowl LI pregame festivities, Live Nation's Twitter Concert Series first live stream, and an exhibit at the Country Music Hall of Fame and Museum.

For more information please contact Nina Lee ( or Rebecca Shapiro ( at Shore Fire Media, (718) 522-7171