Ado Embodies Her Self-Written “Vivarium” In First Live-Action Music Video

(March 2nd- New York, NY) Internationally acclaimed powerhouse Ado releases her first-ever live-action music video for the self-written new song “Vivarium,” available now worldwide. The release arrives as she celebrates five years since her explosive major-label debut “Usseewa”  first shook the music scene and launched her into global stardom.

Directed by Kyotaro Hayashi and produced by Mizuki Ohno (ACROBAT FILM), the “Vivarium” music video marks Ado’s first appearance in a live-action production. Composed of approximately 300 meticulously crafted shots, the video weaves together the song’s emotional intensity and lyrical themes into a striking visual narrative. It reflects the unwavering spirit Ado has maintained both as an artist and as an individual, intertwining memories of past struggles, an indomitable will, and hope for the future.

“This is my first live-action music video and since I'm actually appearing in it myself, I think it's incredibly compelling to watch…,” stated Ado on “Vivarium.” “There are quite a few bold scenes scattered throughout, so fans might find themselves a bit confused... (laugh) I also played the underwater scenes myself, so I, personally, really want you to watch those closely (I got soaked). Also, the running scene—I find my desperate look kind of funny... but running in heels was actually really tough... (laughs).” Ado adds “In any case, I truly believe that both the song “Vivarium” and the novel “Vivarium: Ado and Me” have become incredibly important works for me and no matter the form, it is me. Please check it out!” 

“Vivarium” draws inspiration from the newly released autobiographical nonfiction novel Vivarium: Ado and Me (currently available in Japanese only). Written by bestselling author Narumi Komatsu, the book was crafted over three years of in-depth interviews with Ado. It traces her journey from childhood and her struggles with school refusal, to discovering music as salvation, meeting Takuya Chigira (President and CEO of Cloud Nine), and ultimately giving birth to “Ado” as an artist, culminating in her rise to the global stage and world tours.

The song itself, written and composed by Ado and arranged by her bandmaster and guitarist Takafumi “CO-K” Kokei, transforms her inner conflict, grappling with self-denial while searching for light into a powerful vocal rock anthem.

The title “Vivarium” refers to an enclosed space designed to recreate a natural living environment, a symbolic nod to the closet where Ado recorded her vocals prior to her debut, a space that both confined and nurtured her artistry.

Recently, Ado announced her live Blu-ray/DVD documenting her second world tour, Ado WORLD TOUR 2025 “Hibana” Powered by Crunchyroll, out March 25. The limited-edition package captures both the Saitama Super Arena performance, where Ado launched her world tour in her native Japan and the July 26 concert at the Kia Center in Orlando, Florida. A standard edition featuring the Orlando show will also be available.The tour is thelargest-scale world tour by a Japanese artist to date and spanned five continents and included 34 shows across Asia, Australia, Europe, North America and South America. It drew approximately 500,000 fans worldwideand featured 25 sold-out arena dates, including Crypto.com Arena in Los Angeles and Prudential Center in Newark, making Ado the first Japanese artist to sell out these major U.S. and Canadian venues. The tour also set merchandise sales records at 25 venues, marking another milestone in her growing global profile. Ado has been hailed as a “..Japanese sensation..” by GRAMMY.com and called “Japan’s biggest star” by The Hollywood Reporter. Read about it HERE.

On May 16th, Ado will headline Zipangu, a monumental new Japanese music event presented by Goldenvoice and Cloud Nine. Taking place at Brookside at the Rose Bowl in Los Angeles, Zipangu marks a historic cultural milestone: the largest U.S. event ever devoted entirely to Japanese music and artistry. Get your tickets now here!

“Vivarium” 

Written by Ado

Arranged by Takafumi “CO-K” Kokei

Available Now Worldwide

Listen now here! 

ABOUT ADO

A 23-year-old Utaite singer, Ado, became a mainstream name through her 2020 major label debut "Usseewa," which sparked a social phenomenon. Ado's first album "Kyougen" and the album "UTA'S SONGS ONE PIECE FILM RED,"featuring all seven songs she sang for the movie "ONE PIECE FILM RED," have both dominated the charts and become long-lasting hits. She embarked on Ado FIRST WORLD TOUR "Wish" in February 2024, and in April 2024, she performed a two-day live concert, Ado SPECIAL LIVE 2024 "Shinzou," making her the first female solo artist to ever hold a show at the Japan National Stadium.

As she celebrates her 5-year anniversary with her first greatest hits album "Ado's Best Adobum,” Ado went out on her second world tour, “Ado WORLD TOUR 2025 ‘Hibana’ Powered by Crunchyroll” starting April 2025, a biggest-scale world tour by a Japanese artist. Spanning five continents, the Hibana tour included 34 shows across Asia, Australia, Europe, North America, and South America, drawing around 500,000 fans worldwide and 25 sold-out arena dates including Crypto.comArena (Los Angeles) and Prudential Center (Newark), making Ado the first Japanese artist in history to sell out these prestigious arenas. The tour also broke various merchandise records in 25 venues - a new milestone in her global rise. 

After returning to Japan, Ado went on her first-ever dome tour, wrapping up her 5th anniversary year with four massive shows in Tokyo and Osaka.

ADO ON THE WEB

・Instagram : https://www.instagram.com/ado_staff_official/

・X : https://twitter.com/ado1024imokenp

・YouTube : https://www.youtube.com/c/Ado1024

・TikTok : https://www.tiktok.com/@ado1024osenbei

・Universal Music Japan Website: https://www.universal-music.co.jp/ado/

·Profile: https://cloud9pro.co.jp/artist/profile/ado/

For more information on Ado please reach out to Alena Joyiens at Shore Fire Media