Shore Fire Media

Bokksu Partners With Sanrio® For Limited Edition Hello Kitty® Okinawa Beach Party Box

Catch some rays, ride some waves, and eat some extra-tasty treats with Hello Kitty and her friends!

Hi-Res Images Here


June 1, 2023 - Today, Japanese snack box subscription company Bokksu, announces their Hello Kitty Okinawa Beach Party Snack Box, the second in their new partnership with iconic Japanese brand Sanrio, the creator of Hello Kitty. The two companies have teamed up to release bimonthly limited edition collector’s snack boxes, each of which will be themed around a different group of Hello Kitty and Friends characters. 

The Hello Kitty Okinawa Beach Party Snack Box includes a mix of supercute summertime treats featuring Hello Kitty and her friends that are perfect for snacking in the sun. The box includes premium Japanese snacks that have never been available for purchase before outside of Japan, exclusive limited Hello Kitty merchandise, and a printed snack guide / activity book that contains an original Hello Kitty story, and a detailed overview of the snackmakers and ingredients.

The Hello Kitty and Friends Bokksu Okinawa Beach Party Snack Box will be available at starting on June 1, with plenty of summertime snacks and surprises. Prices start at $54.99.

“Hello Kitty has captivated the hearts of so many people around the world through the years - mine included,” adds Bokksu CEO and Founder Danny Taing“And to now be able to contribute to that experience for Hello Kitty lovers both young and old - it’s a huge honor both personally and professionally.”


Press samples available upon request



Bokksu delivers authentic Japanese food and lifestyle products to customers around the world. Founded by Danny Taing in 2015, the New York and Tokyo-based D2C company partners with traditional small family snack makers throughout Japan to share their craft with over 100 countries via its snack subscription service, curated market of premium home goods, and online Asian grocery store. By providing Japan’s traditional makers with a platform to share their goods with a global audience, Bokksu is helping to support, preserve, and promote their craft, while making it easier for the rest of the world to discover, buy, and love authentic Japanese goods. Bokksu is a proudly LGBTQ+ and AAPI-owned company.



Danny Taing is the Founder & CEO of Bokksu, the leading direct-to-consumer subscription company delivering authentic Japanese snacks and home goods to 100+ countries. Born in NYC to Cambodian-Chinese refugees, Danny studied at Stanford and worked at Google before moving to Tokyo to study Japanese and work for Rakuten. He returned to NYC, completed a Computer Science program at Columbia, and founded Bokksu in 2015. Danny is passionate about cultural understanding, supporting traditional makers, and bringing people together through the joy of food. In his spare time, he loves rock climbing, board games, and anime.





For more information on Bokksu & Danny Taing

please contact Shore Fire Media:

Rebecca Shapiro (

Victoire Selce (

MC Miskell (


For Bokksu Affiliate Links please contact BDBC Creative:

Ali Mauro (



Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.


For more information on Sanrio please contact:

Valeria Hernandez (